Finance

Abercrombie & Fitch raises annual sales forecast on Hollister strength

Published by Global Banking & Finance Review

Posted on August 27, 2025

2 min read

· Last updated: January 22, 2026

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Abercrombie & Fitch raises annual sales forecast on Hollister strength
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(Reuters) -Abercrombie & Fitch raised its annual sales forecast on Wednesday, betting on robust demand for its Hollister brand of dresses and jeans as shoppers prioritize spending on trendy apparel

Abercrombie & Fitch Boosts Annual Sales Outlook Amid Hollister Demand

Abercrombie & Fitch's Sales Outlook

(Corrects syntax in headline)

Impact of Tariffs on Costs

By Savyata Mishra

Consumer Spending Trends

(Reuters) -Abercrombie & Fitch raised its annual sales forecast on Wednesday, driven by robust demand for Hollister dresses and denim jeans as shoppers prioritize spending on trendy apparel undeterred by price hikes.

Company Financial Performance

The apparel retailer, whose denim jeans are priced at an average of $100, has driven growth at its eponymous and Hollister brands by targeting affluent female shoppers.

Well-heeled shoppers in the U.S. have so far shown little resistance to price hikes, as indicated by resilient spending on aspirational goods such as Birkenstock sandals and Bugaboo strollers.

"Abercrombie's results show that consumers remain willing to invest in premium apparel, especially when it reflects strong brand equity and trend relevance," Jefferies analyst Corey Tarlowe said.

However, higher tariffs on countries such as Vietnam, Indonesia, Cambodia and India will increase costs by $90 million this year, Abercrombie warned. In May, it had estimated $50 million in tariff expenses after mitigating some impact.

U.S. President Donald Trump's trade policies have also pressured margins of other retailers such as Ralph Lauren and Coach handbag owner Tapestry.

Abercrombie would tightly control inventory levels to cushion the hit from tariffs and support its growth plans, company executives said on a post-earnings conference call.

The company now expects net sales for fiscal year 2025 to grow in the range of 5% to 7%, compared to its prior forecast of a 3% to 6% increase.

Annual net income per share is projected in the range of $10 to $10.50, compared with its earlier forecast between $9.50 and $10.50.

Shares of the company rose about 1.5% in volatile trading as it also topped second-quarter estimates. The stock is down about 33% this year.

Net sales were $1.21 billion for the quarter ended August 2, compared with analysts' average estimate of $1.20 billion, according to data compiled by LSEG.

Its adjusted profit of $2.32 per share beat estimates of $2.30 a share.

(Reporting by Savyata Mishra in Bengaluru; Editing by Leroy Leo)

Key Takeaways

  • Abercrombie & Fitch raises annual sales forecast.
  • Strong demand for Hollister apparel drives growth.
  • Tariffs to increase costs by $90 million this year.
  • Net sales expected to grow by 5% to 7% in 2025.
  • Company shares rose 1.5% after beating estimates.

Frequently Asked Questions

What is Abercrombie & Fitch's new sales forecast for fiscal year 2025?
Abercrombie now expects net sales for fiscal year 2025 to grow in the range of 5% to 7%, an increase from its prior forecast of 3% to 6%.
How much will tariffs increase costs for Abercrombie & Fitch?
Abercrombie warned that higher tariffs on countries such as Vietnam, Indonesia, Cambodia, and India will increase costs by $90 million this year.
What has been the market reaction to Abercrombie's recent earnings report?
Shares of Abercrombie rose about 1.5% in volatile trading after it topped second-quarter estimates, although the stock is down about 33% this year.
Who is Abercrombie & Fitch targeting with its products?
The apparel retailer has driven growth by targeting affluent female shoppers, particularly with its Hollister brand.
What did Jefferies analyst Corey Tarlowe say about Abercrombie's performance?
Corey Tarlowe noted that Abercrombie's results indicate that consumers are willing to invest in premium apparel that reflects strong brand equity and trend relevance.

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