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Boeing, Airbus dismiss talk of imminent new jet designs

Published by Global Banking & Finance Review

Posted on October 6, 2025

3 min read

· Last updated: January 21, 2026

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Boeing, Airbus dismiss talk of imminent new jet designs
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By Tim Hepher PRAGUE (Reuters) -Executives from Boeing and Airbus dampened speculation of imminent decisions to replace their best-selling narrowbody models, telling a major audience of investors that

Boeing, Airbus dismiss talk of imminent new jet designs

Current State of Jet Development

By Tim Hepher

Boeing's Position on New Aircraft

PRAGUE (Reuters) -Executives from Boeing and Airbus dampened speculation of imminent decisions to replace their best-selling narrowbody models, telling a major audience of investors that it would take time to achieve the required jump in performance.

Airbus's Efficiency Goals

The Wall Street Journal reported last Monday that Boeing was in the early stages of developing a 737 successor. But marketing chief Darren Hulst told the International Society of Transport Aircraft Trading that a launch is "some way off" while a senior Airbus executive said it would "take a bit of time" to achieve the efficiency gains needed to attract the market.

Challenges in Aircraft Certification

The executives were speaking in separate responses to questions on stage during an ISTAT event in Prague on Monday.

Market Demand for Narrowbody Models

The world's dominant planemakers have faced record demand for narrowbody models like the 737 and its European competitor, the A320 family. Both were developed decades ago but were refreshed with new engines in the middle of last decade.

BOEING 'NOT CLOSE TO LAUNCHING' NEW PLANE

The question of when they will launch the next phase of their epic rivalry by introducing an all-new design is one of the main dilemmas facing the aerospace industry, though most analysts agree a launch is unlikely before later this decade.

Earlier this year, Boeing CEO Kelly Ortberg met Rolls-Royce to discuss a new engine, according to the WSJ report.

"We are never not looking at new technology but we are also not close to launching a new airplane," Hulst, Boeing's vice president for commercial marketing, told the ISTAT conference.

An aircraft launch is the stage at which a manufacturer begins development of a specific product and seeks new buyers.

In a note to staff last week, Boeing CEO Kelly Ortberg reiterated any new plane would depend on the market, technology and the company itself being ready, FlightGlobal reported.

Boeing is saddled with some $50 billion of debt following a safety crisis involving its best-selling 737 MAX model.

It meanwhile has four projects awaiting certification: two variants of the MAX and the larger 777-9 passenger jet as well as its sister freight model, collectively known as the 777X.

Bloomberg reported last week that the 777X faced a new delay in certification to 2027, bringing cumulative delays to seven years.

Hulst said bringing completing pending projects was the main priority before a new model, but did not comment on 777X timing.

AIRBUS SAYS EFFICIENCY GOAL WILL TAKE TIME

Airbus, which is outselling Boeing, particularly with the larger versions of the A320 family, has expressed interest in radical new engine technology.

Airbus Head of Trading and Asset Management Francois Collet told ISTAT any new plane would need to deliver a 25 to 30% jump in efficiency, something that would take "a little bit of time".

(Reporting by Tim Hepher; Editing by Emelia Sithole-Matarise)

Key Takeaways

  • Boeing and Airbus are not launching new jets soon.
  • Efficiency gains are needed before new designs are introduced.
  • Market demand for narrowbody models remains high.
  • Boeing faces certification delays for existing projects.
  • Airbus aims for significant efficiency improvements.

Frequently Asked Questions

What is a narrowbody aircraft?
A narrowbody aircraft is a type of airplane designed to carry a smaller number of passengers, typically featuring a single aisle. Examples include the Boeing 737 and Airbus A320.
What is aircraft certification?
Aircraft certification is the process by which an aircraft is evaluated and approved by aviation authorities to ensure it meets safety and performance standards before it can be operated.
What is market demand in aviation?
Market demand in aviation refers to the need or desire for air travel services, which influences the production and sales of aircraft and related services.
What are efficiency gains in aviation?
Efficiency gains in aviation refer to improvements in fuel consumption, operational costs, and overall performance of aircraft, which are crucial for attracting customers and increasing profitability.
What is the role of marketing in aircraft sales?
Marketing in aircraft sales involves strategies and activities aimed at promoting and selling aircraft to airlines and other operators, highlighting features such as performance, cost-effectiveness, and technology.

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