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Allwyn buys $1.6-billion stake in fantasy sports operator PrizePicks to expand in US

Published by Global Banking & Finance Review

Posted on September 22, 2025

2 min read

· Last updated: January 21, 2026

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PRAGUE (Reuters) -Gaming entertainment group Allwyn International will acquire an approximately 62% stake in fantasy sports operator PrizePicks for an initial cash consideration of $1.6 billion, the

Allwyn Acquires $1.6 Billion Stake in PrizePicks to Boost US Presence

Allwyn's Strategic Acquisition of PrizePicks

PRAGUE (Reuters) -International lottery operator Allwyn International will acquire a 62% stake in American fantasy sports operator PrizePicks for an initial cash consideration of $1.6 billion, helping Allwyn to expand its footprint in the lucrative U.S. gaming market.

Details of the Acquisition

Under the deal, which is expected to close in the first half of 2026, PrizePicks' implied enterprise value could grow to $4.15 billion from $2.50 billion if it reaches certain performance metrics over the next three years.

Impact on PrizePicks' Valuation

Allwyn is the flagship of Czech billionaire Karel Komarek's KKCG investment group and has expanded quickly in recent years.

Allwyn's Growth Strategy

Last year, it took over the running of Britain's National Lottery. It also operates lotteries in Italy, Austria, Greece and the Czech Republic as well as interests in the United States. Earlier this year, Allwyn announced a partnership with Formula One.

"This acquisition will continue to drive Allwyn’s momentum and expand our business in the United States," Komarek said in a statement.

PrizePicks, founded a decade ago, counts millions of active monthly users across U.S. markets. It posted adjusted earnings or EBITDA of $339 million in the year to June, with revenue growth of over 60% year-on-year and strong cash flow generation.

Allwyn said it expected to finance the purchase using both cash and debt.

Adam Wexler, PrizePicks’ co-founder, will continue to serve as a board member, Allwyn said.

(Reporting by Jason Hovet; Editing by Jan Harvey and Bernadette Baum)

Key Takeaways

  • Allwyn acquires 62% of PrizePicks for $1.6 billion.
  • The deal aims to expand Allwyn's US market presence.
  • PrizePicks' valuation could rise to $4.15 billion.
  • Allwyn is part of Karel Komarek's KKCG group.
  • PrizePicks has millions of active US users.

Frequently Asked Questions

What is an acquisition?
An acquisition is a financial transaction where one company purchases a majority stake in another company, allowing the acquiring company to control the acquired company's operations.
What is enterprise value?
Enterprise value is a measure of a company's total value, often used as a comprehensive alternative to market capitalization. It includes market capitalization, debt, and subtracts cash and cash equivalents.
What is EBITDA?
EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization. It is a measure used to analyze a company's operating performance.
What is revenue growth?
Revenue growth refers to the increase in a company's sales over a specific period, indicating the company's ability to expand its business and increase its market share.

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