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Apple to hold fall event on September 9, new iPhones expected

Published by Global Banking & Finance Review

Posted on August 26, 2025

1 min read

· Last updated: January 22, 2026

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Apple to hold fall event on September 9, new iPhones expected
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(Reuters) -Apple said on Tuesday it would host its annual fall event on September 9, when the company is expected to unveil new iPhones, watches and other devices. The event will be held at the Steve

Apple's Fall Event Set for September 9: New Devices Anticipated

Apple's Fall Event Overview

(Reuters) -Apple said on Tuesday it would host its annual fall event on September 9, when the company is expected to unveil new iPhones, watches and other devices.

Expected Product Launches

The event will be held at the Steve Jobs Theater in Apple Park and serve as a showcase of the company's efforts to integrate artificial intelligence into its devices.

Market Reactions and Investor Concerns

It will be closely watched by investors worried about the company ceding ground to faster-moving rivals in the race to deploy AI technology.

Challenges Facing Apple

The announcement comes as Apple faces pressure from tariffs imposed on U.S. imports from countries including its production hubs of China and India. 

Media reports have said Apple will also unveil a slimmer version of its latest iPhone, possibly branded as the iPhone Air, echoing its iPad Air and MacBook Air lines.

The company is also expected to showcase new entry-level, high-end Apple Watches, upgraded iPad Pros and a faster version of the Vision Pro headset, Bloomberg News has reported.

(Reporting by Zaheer Kachwala in Bengaluru; Editing by Alan Barona)

Key Takeaways

  • Apple's fall event scheduled for September 9.
  • New iPhones, watches, and devices anticipated.
  • Focus on AI integration in new products.
  • Event held at Steve Jobs Theater, Apple Park.
  • Market and investor focus on Apple's AI advancements.

Frequently Asked Questions

When is Apple's annual fall event scheduled?
Apple's annual fall event is scheduled for September 9.
What new products is Apple expected to unveil?
Apple is expected to unveil new iPhones, watches, and other devices, including a slimmer version possibly branded as the iPhone Air.
Where will the event take place?
The event will be held at the Steve Jobs Theater in Apple Park.
What challenges is Apple currently facing?
Apple is facing pressure from tariffs imposed on U.S. imports from countries like China and India.
What technology focus will the event highlight?
The event will showcase Apple's efforts to integrate artificial intelligence into its devices.

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