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Global EV sales growth slows to 15% in August, research firm says

Published by Global Banking & Finance Review

Posted on September 11, 2025

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· Last updated: January 21, 2026

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Global EV sales growth slows to 15% in August, research firm says
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By Jesus Calero (Reuters) -Global sales of fully electric and plug-in hybrid vehicles grew 15% in August from a year ago, marking the slowest rate since January and reflecting tougher comparatives,

Global Sales of Electric Vehicles Rise 15% in August Amid Market Shifts

By Jesus Calero

(Reuters) -Global sales of fully electric and plug-in hybrid vehicles grew 15% in August from a year ago, marking the slowest rate since January and reflecting tougher comparatives, market research firm Rho Motion said on Friday.

China's EV sales growth, which averaged 36% a month in the first half, cooled to 6% in August. However, China sales are still expected to be strong in the fourth quarter as new funds become available for its subsidy schemes and the usual seasonal rebound, said Rho Motion data manager Charles Lester.

WHY IT'S IMPORTANT

China is the world's biggest car market and accounts for more than half of global EV sales, which in Rho Motion's data include battery-electric vehicles and plug-in hybrids.

China's overall car sales growth slowed to the weakest in seven months in August. China's BYD, the world's largest EV maker, last week cut its 2025 global sales target by as much as 16%.

However, August was the best month yet in terms of EV and hybrid sales for Geely, Xpeng and Nio, underscoring how smaller local rivals are picking up market share in China.

Growth in other markets has partially made up for the China weakness. U.S. demand has surged ahead of expiring tax credits and Europe has seen momentum from incentives aimed at speeding up decarbonisation.

BY THE NUMBERS

Global sales of battery-electric vehicles and plug-in hybrids rose to 1.7 million units in August, Rho Motion data showed. The same month last year had benefited from subsidy-boosted demand in China.

The rate of growth was down from 21% in July.

Chinese sales reached 1.1 million vehicles. European sales rose 48% to about 283,453 units, while North American sales climbed 13% to 201,255. Sales in the rest of the world jumped 56% to more than 144,280 vehicles.

KEY QUOTE

"In the US, we're expecting record sales in August and then another strong month in September; it could be another record and then likely a big drop," Lester said.

"BYD still has the market share, and they're certainly now feeling the pressure from other OEMs," he added.

(Reporting by Jesus Calero; Editing by Matt Scuffham)

Key Takeaways

  • Global EV sales grew 15% in August, the slowest since January.
  • China's EV sales growth dropped to 6% in August.
  • European EV sales increased by 48% in August.
  • US EV demand surged ahead of expiring tax credits.
  • BYD cut its 2025 global sales target by up to 16%.

Frequently Asked Questions

What was the growth rate of global EV sales in August?
Global sales of fully electric and plug-in hybrid vehicles grew 15% in August from a year ago, marking the slowest rate since January.
How did China's EV sales perform in August?
China's EV sales growth cooled to 6% in August, down from an average of 36% in the first half of the year.
What factors contributed to the slowdown in EV sales growth?
The slowdown reflects tougher comparatives from the previous year, where August had benefited from subsidy-boosted demand in China.
Which regions saw an increase in EV sales despite China's slowdown?
U.S. demand surged ahead of expiring tax credits, and European sales rose 48%, indicating growth in these markets.
What is the outlook for EV sales in the fourth quarter?
China's EV sales are expected to be strong in the fourth quarter as new funds become available, despite the current slowdown.

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