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Italy's new car sales down 5.11% in July

Published by Global Banking & Finance Review

Posted on August 1, 2025

1 min read

· Last updated: January 22, 2026

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Italy's new car sales down 5.11% in July
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ROME (Reuters) -Sales of new cars in Italy fell by 5.11% year-on-year in July, transport ministry data showed on Friday, indicating a persistently weak market in the European Union's third largest

Italy's new car sales down 5.11% in July

Overview of Italy's Car Sales in July

ROME (Reuters) -Sales of new cars in Italy fell by 5.11% year-on-year in July, transport ministry data showed on Friday, indicating a persistently weak market in the European Union's third largest economy.

Market Leader Performance

Total sales in July stood at 118,493 vehicles.

Emerging Brands in the Market

Market leader Stellantis, whose brands include Fiat, Jeep and Peugeot, suffered an even bigger sales slide of around 13% year-on-year, according to Reuters calculations.

The Franco-Italian automaker's market share, however, edged up to 25.8% from 24.55% in June, according to the same calculations.

Fiat remained Italy's most popular car brand, followed by Toyota-Lexus and Volkswagen, the ministry data showed.

Chinese automaker BYD enjoyed an almost tenfold growth in sales, from 205 to 1,967 units, and overtook historic Italian brand Alfa Romeo, which last month sold 1,953 cars.

(Reporting by Alvise Armellini, editing by Gianluca Semeraro, Alexandra Hudson)

Key Takeaways

  • Italy's car sales dropped 5.11% in July.
  • Stellantis saw a 13% sales decline but increased market share.
  • Fiat remains the most popular car brand in Italy.
  • BYD's sales grew tenfold, surpassing Alfa Romeo.
  • The Italian car market remains weak.

Frequently Asked Questions

What was the percentage decline in new car sales in Italy for July?
New car sales in Italy fell by 5.11% year-on-year in July.
Which automaker experienced the largest sales decline?
Market leader Stellantis suffered a sales slide of around 13% year-on-year.
What brand remained the most popular in Italy?
Fiat remained Italy's most popular car brand, followed by Toyota-Lexus and Volkswagen.
How did BYD perform in the Italian car market?
Chinese automaker BYD enjoyed an almost tenfold growth in sales, increasing from 205 to 1,967 units.
What was the total number of new car sales in Italy for July?
Total sales in July stood at 118,493 vehicles.

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