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Germany's Merz pledges support for auto sector as US, China rivalry heats

Published by Global Banking & Finance Review

Posted on September 9, 2025

3 min read

· Last updated: January 22, 2026

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Germany's Merz pledges support for auto sector as US, China rivalry heats
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MUNICH (Reuters) -Germany should lead the charge in the sector's push towards electric mobility and not risk falling behind as Asian rivals and trade barriers make it harder for the country's

Chancellor Merz Vows to Support Germany's Auto Industry Amid Global Rivalry

Challenges Facing Germany's Auto Industry

By Rachel More and Christoph Steitz

MUNICH (Reuters) - German Chancellor Friedrich Merz, formally opening the Munich car show on Tuesday, pledged support for the country's embattled auto sector, calling for innovation to head off threats from China and the United States as well as excessive red tape.

Carmakers, Germany's biggest industrial sector, are grappling with the toughest challenge in decades, squeezed by higher U.S. import tariffs, weak demand in Europe, a shift to EVs and a raging price war in China.

Impact of U.S. Tariffs

"Global competition in the automotive sector, not only for electric vehicles, is intensifying. This competition is particularly strong from China and the USA," Merz said at IAA Mobility, Europe's top auto trade show.

Future Meetings and Strategies

Merz said he planned to meet with carmakers, suppliers and other stakeholders for a summit addressing the industry's challenges in the next four to six weeks, though he did not provide details on what sort of support would be on offer.

EU Emissions Targets and Compliance

With Germany's economy stalling, the conservative chancellor has pledged to ramp up investment to lure more business activity and growth, but the wider region is battling for relevance in the global auto sector amid high costs and stiff regulation.

European carmakers from Volkswagen and BMW to Renault and Fiat-owner Stellantis have used this year's autoshow to showcase new EVs and lower-cost models as they take on nimbler Chinese rivals.

CHALLENGES

Europe's automakers, however, also face an elevated U.S. import tariff rate of 27.5% on their cars. A framework agreement between Brussels and Washington to reduce that rate to 15% has not yet been implemented.

Protecting Germany's car industry was key to ensuring prosperity in the country, Merz said, stressing the importance of shielding the sector amid the shift towards EVs.

"We do not want to limit ourselves to a single solution, we want competition between the best ideas and the best technology," Merz said, adding he wanted to expand industrial battery production in Germany to meet growing demand for EVs.

Executives are due to meet European Commission President Ursula von der Leyen on Friday to discuss the EU sector's future, with industrial groups criticising a current target to essentially ban combustion-engine cars from 2035.

On Tuesday, a report by research and campaign group Transport & Environment showed that all of Germany's carmakers were on track to meet the EU's 2025-2027 carbon emissions targets, apart from Mercedes-Benz.

(Reporting by Rachel More and Christoph Steitz; Editing by Ludwig Burger, Madeline Chambers, Adam Jourdan and Bernadette Baum)

Key Takeaways

  • Chancellor Merz pledges support for Germany's auto sector.
  • US-China rivalry poses challenges for German carmakers.
  • Germany plans to boost innovation and reduce red tape.
  • EU emissions targets impact German automakers.
  • Future meetings planned to address industry challenges.

Frequently Asked Questions

What is the automotive industry?
The automotive industry encompasses all companies and activities involved in the design, development, manufacturing, marketing, and selling of motor vehicles, including cars, trucks, and motorcycles.
What are EU emissions targets?
EU emissions targets are regulations set by the European Union to limit greenhouse gas emissions from vehicles, aiming to promote environmental sustainability and combat climate change.
What is innovation in the automotive sector?
Innovation in the automotive sector refers to the introduction of new technologies and processes to improve vehicle performance, safety, and environmental impact, including advancements in electric vehicles.
What is economic growth?
Economic growth is the increase in the production of goods and services in an economy over time, often measured by the rise in Gross Domestic Product (GDP).

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