Finance

Retailer B&M shares drop 10% as soft UK sales limit profit hopes

Published by Global Banking & Finance Review

Posted on January 24, 2025

2 min read

· Last updated: January 27, 2026

Add as preferred source on Google
B&M retail store with declining shares, reflecting UK sales challenges - Global Banking & Finance Review
Image of a B&M store showcasing the discount retailer's challenges as shares drop 10% due to weak UK sales, impacting profit forecasts amid economic pressures.
Global Banking & Finance Awards 2026 — Call for Entries

B&M Shares Decline 10% Due to Weak UK Sales

By Yadarisa Shabong

(Reuters) -Discount retailer B&M lowered the top end of its annual profit forecast on Thursday after its UK like-for-like sales dropped 2.8% in its third quarter as cash-strapped shoppers limited spending over the key Christmas period.

Shares in B&M, which lost more than 30% of their value last year, dropped 10% to their lowest since November 2022.

B&M, which offers a wide range of products from hats and heaters to toys and food, has been focussing on increasing the number of items sold by keeping prices competitive to attract in value-conscious customers during challenging economic times.

Like-for-like sales at B&M's UK business dropped 2.8% in the quarter ended Dec. 28, though there was growth in the last month of the period, compared with a 1.9% fall in the second quarter.

January has continued a positive like-for-like trend, it said.

"The business remains undistracted by the current economic headlines," CEO Alex Russo said in a statement.

The company, on course to open new stores in Britain and France this fiscal year, declared a special dividend of 15 pence per share after group revenue rose 2.8% in the quarter.

British businesses are grappling with a rise in costs this year following a budget in October that increased employers' National Insurance contributions and the national minimum wage.

The company now expects annual adjusted core earnings within a range of 620 million to 650 million pounds ($763-$798 million), compared with 620-660 million pounds previously.

B&M said it planned to keep its London listing as the retailer reviews options to potentially relocate its parent company's domicile to either Jersey or Ireland from Luxembourg.

Several London-listed businesses over the past couple of years have ditched their primary listing in Britain in favour of overseas markets, where company valuations are often higher.

($1 = 0.8127 pounds)

(Reporting by Yadarisa Shabong in Bengaluru. Editing by Sherry Jacob-Phillips and Mark Potter)

Key Takeaways

  • B&M shares fell 10% after UK sales dropped 2.8%.
  • The retailer adjusted its profit forecast downward.
  • B&M plans to open new stores in the UK and France.
  • Economic challenges are affecting UK retailers.
  • B&M declared a special dividend amid revenue growth.

Frequently Asked Questions

What is the main topic?
The article discusses the 10% drop in B&M shares due to a 2.8% decline in UK sales, affecting profit forecasts.
Why did B&M shares drop?
B&M shares dropped due to a 2.8% decline in UK like-for-like sales, impacting the company's profit expectations.
What are B&M's future plans?
B&M plans to open new stores in the UK and France and declared a special dividend amid revenue growth.

Related Articles

More from Finance

Explore more articles in the Finance category