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Britain's CMA says Big Tech regulation to focus on UK impact, will issue 'road map' guidance

Published by Global Banking & Finance Review

Posted on March 10, 2025

2 min read

· Last updated: January 24, 2026

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By Paul Sandle LONDON (Reuters) - Britain's antitrust regulator will focus on interventions in digital markets which have a "clear and direct" impact on UK consumers and businesses, and will give a

CMA to Prioritize Big Tech Regulation with UK Consumer Focus

By Paul Sandle

LONDON (Reuters) - Britain's antitrust regulator will focus on interventions in digital markets which have a "clear and direct" impact on UK consumers and businesses, and will give a road map to the Big Tech companies targeted, its CEO Sarah Cardell said on Monday.

The British government has set a new strategic steer for the Competition and Markets Authority (CMA) after saying last year the regulator was not doing enough to promote economic growth.

It installed former Amazon UK head Doug Gurr as its interim chair in January, a move that underlined the pro-business approach it wanted.

Cardell said that while the CMA's commitment to promoting competition was critical, it also had to change how it went about its work to boost business and investor confidence.

She said the CMA would prioritise interventions which had a "clear and direct impact for UK consumers and businesses", and it would consider whether it was best placed to act.

"We will consider the interplay with other regulators domestically and internationally," she said at the techUK Policy Conference.

She said the regulator's new four Ps framework - pace, predictability, proportionality and process - would apply to its oversight of Big Tech companies as well as merger control.

The CMA in January gained new powers to investigate tech companies, with at least 1 billion pounds ($1.29 billion) of turnover in Britain or 25 billion pounds globally, which it designates as having strategic market status.

In practice this applies to a handful of firms, such as U.S. tech giants Google-owner Alphabet and Apple, which are subject to its first investigations.

Cardell said there would be a new step – a "roadmap" for possible future interventions if the firm were to be designated.

It would provide clarity on which issues were likely to be prioritised for earlier action, which would be deprioritised, and which remained subject to consideration, she said.

Roadmaps for its current search and mobile investigations would be published in June and July, respectively she said.

Cardell said the changes were part of a "more nuanced approach".

"I think it's one that creates a real opportunity for the UK," she said.

($1 = 0.7727 pounds)

(Reporting by Paul Sandle, editing by Sarah Young and Susan Fenton)

Key Takeaways

  • CMA to focus on Big Tech regulation impacting UK consumers.
  • New roadmap guidance for targeted tech companies.
  • CMA's four Ps framework to guide interventions.
  • Roadmaps for search and mobile investigations due in June and July.
  • CMA gains new powers to investigate major tech firms.

Frequently Asked Questions

What is the CMA's new focus regarding Big Tech?
The CMA will focus on interventions in digital markets that have a 'clear and direct' impact on UK consumers and businesses.
Who is the interim chair of the CMA?
Doug Gurr, the former head of Amazon UK, was appointed as the interim chair of the CMA in January.
What is the CMA's new four Ps framework?
The CMA's new four Ps framework consists of pace, predictability, proportionality, and process, which will guide its oversight of Big Tech companies.
When will the CMA publish roadmaps for its investigations?
The CMA plans to publish roadmaps for its current search and mobile investigations in June and July, respectively.
What new powers did the CMA gain in January?
In January, the CMA gained new powers to investigate tech companies with significant turnover, specifically those with at least 1 billion pounds in the UK or 25 billion pounds globally.

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