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Chinese electric automaker BYD will launch compact SUV in France at 28,990 euros

Published by Global Banking & Finance Review

Posted on February 25, 2025

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· Last updated: January 25, 2026

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Chinese electric automaker BYD will launch compact SUV in France at 28,990 euros
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PARIS (Reuters) - BYD will launch its new electric compact SUV in France at a starting price of 28,990 euros ($30,358), said the director of BYD's sales network in France. The car, named Atto 2, is

BYD Unveils Affordable Electric Compact SUV in France for €28,990

PARIS (Reuters) - BYD will launch its new electric compact SUV in France at a starting price of 28,990 euros ($30,358), said the director of BYD's sales network in France.

The car, named Atto 2, is the group's most accessible SUV yet and will add a competitive product on the European B SUV segment. It was presented on Tuesday in Paris' La Défense Arena.

Its starting price is 5,000 euros lower than the Kia Niro's, 6,000 euros less than the Opel Mokka-e and 7,000 euros less than the Peugeot e-2008, though those two last cars from Stellantis are eligible to French incentives of up to 4,000 euros.

But the Stellantis Citroen e-C3 will remain around 6,000 euros cheaper than the Atto 2, even before incentives from which the Citroen car can benefit.

($1 = 0.9549 euros)

(Reporting by Gilles Guillaume; Editing by Sudip Kar-Gupta/Makini Brice)

Key Takeaways

  • BYD launches Atto 2, an affordable electric SUV, in France.
  • Atto 2 is priced at €28,990, cheaper than several competitors.
  • The launch targets the competitive European B SUV segment.
  • Atto 2's price is lower than Kia Niro, Opel Mokka-e, and Peugeot e-2008.
  • Stellantis Citroen e-C3 remains cheaper even before incentives.

Frequently Asked Questions

What is the starting price of BYD's new electric SUV?
The BYD Atto 2 will launch in France at a starting price of 28,990 euros ($30,358).
How does the Atto 2's price compare to its competitors?
The Atto 2 is 5,000 euros lower than the Kia Niro, 6,000 euros less than the Opel Mokka-e, and 7,000 euros cheaper than the Peugeot e-2008.
Which vehicle remains cheaper than the Atto 2?
The Stellantis Citroen e-C3 will remain around 6,000 euros cheaper than the Atto 2, even before any incentives.
Where was the Atto 2 presented?
The Atto 2 was presented on Tuesday in Paris' La Défense Arena.
What segment does the Atto 2 aim to compete in?
The Atto 2 is positioned to compete in the European B SUV segment.

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