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Daimler Truck to cut costs in Europe by $1.1 billion after earnings slump

Published by Global Banking & Finance Review

Posted on March 14, 2025

2 min read

· Last updated: January 24, 2026

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Daimler Truck to cut costs in Europe by $1.1 billion after earnings slump
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(Reuters) -Daimler Truck, one of the world's largest truckmakers, on Friday forecast its 2025 adjusted operating profit to rise by 5%-15% and launched a cost-cutting programme in Europe after the

Daimler Truck to Slash Costs by $1.1 Billion in Europe

(Reuters) - Daimler Truck, one of the world's largest truckmakers, launched a billion-dollar cost-cutting programme in Europe on Friday after a poor performance in the region weighed on earnings.

The efficiency programme will result in a reduction of recurring costs for Mercedes-Benz Trucks in Europe of over 1 billion euros ($1.08 billion) by 2030 at the latest, the company said.

Its stock was up 3% at 0804 GMT.

"While 2024 was a solid year with strong cash generation on a Group level, performance and resilience are not satisfying in Europe," CFO Eva Scherer said in a statement.

For 2024, Daimler Truck reported a 15% drop in adjusted earnings before interest and taxes (EBIT) to 4.67 billion euros ($5.06 billion), citing lower demand and cost challenges in the European market.

The effects in Europe were only partly offset by recovering markets in Latin America, the company said.

For 2025, the company forecast adjusted operating profit would rise by 5%-15%.

JP Morgan called the guidance "solid", adding the mid-point was 4% above consensus estimates.

The outlook depends on the macroeconomic and geopolitical environment, particularly possible impact from tariffs, the company said.

European truckmakers faced challenges last year as sales declined following a record-breaking performance in 2023, fuelled by pent-up demand from the pandemic.

German rival Traton was cautious about sales for the commercial vehicle market in 2025, while Swedish Volvo reported strong quarterly order intake.

Shares in European truck makers have been volatile so far this year, rallying on hopes of higher orders ahead of U.S. President Trump's tariffs and production shifts to the U.S., but then hit by the cautious outlook for European sales and U.S. efforts to reverse electric vehicle related rules.

($1 = 0.9219 euros)

(Reporting by Andrey Sychev and Amir Orusov, additional reporting by Anastasiia Kozlova; Editing by Sherry Jacob-Phillips, Rashmi Aich and Elaine Hardcastle)

Key Takeaways

  • Daimler Truck launches a $1.1 billion cost-cutting program in Europe.
  • The company aims to reduce recurring costs by 2030.
  • 2024 saw a 15% drop in adjusted EBIT due to European market challenges.
  • JP Morgan views the 2025 profit forecast as solid.
  • European truckmakers face volatility amid geopolitical shifts.

Frequently Asked Questions

What is the main topic?
The article discusses Daimler Truck's $1.1 billion cost-cutting program in Europe due to an earnings slump.
What are the expected outcomes of the cost-cutting program?
The program aims to reduce recurring costs by over 1 billion euros by 2030, improving efficiency.
How did Daimler Truck perform financially in 2024?
Daimler Truck reported a 15% drop in adjusted EBIT to 4.67 billion euros, impacted by European market challenges.

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