Decathlon's Sales Rise in 2024 Under New Leadership
LONDON (Reuters) - Sports retailer Decathlon reported stronger sales growth for 2024 on Monday and said its brand-focused transformation would continue this year, after the company named a new chief executive last Thursday.
The privately-owned company appointed 25-year company veteran Javier Lopez as CEO, taking over from Barbara Martin Coppola who led the company for three years.
Known for big-box stores that sell everything from tents and bicycles to running shoes, Decathlon launched a new strategy last year and invested in marketing as it aims to make its own brands such as Quechua and Kiprun compete better against Nike, Adidas, and others.
Revenues in 2024 were up 5.2% at constant exchange rates to 16.2 billion euros ($17.50 billion), Decathlon reported on Monday, stronger growth than 4.4% in 2023.
Decathlon had 68 more stores worldwide in 2024, for a total of 1,817 stores in 79 countries.
($1 = 0.9255 euros)
(Reporting by Helen Reid, Editing by Louise Heavens)
