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Hoka-parent Deckers Outdoor's forecast disappoints despite solid holiday quarter

Published by Global Banking & Finance Review

Posted on January 31, 2025

2 min read

· Last updated: January 26, 2026

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By Juveria Tabassum (Reuters) -Deckers Outdoor on Thursday beat third-quarter sales estimates on robust holiday demand for its Hoka running shoes, but an in-line annual forecast caused the footwear

Deckers Outdoor's Holiday Sales Surge, But Annual Forecast Falls Short

By Juveria Tabassum

(Reuters) -Deckers Outdoor on Thursday beat third-quarter sales estimates on robust holiday demand for its Hoka running shoes, but an in-line annual forecast caused the footwear maker's shares to tumble 17% in extended trading.

Hoka shoes with their oversized soles have been gaining market share from brands such as Nike in the sportswear category. The brand, which retails for up to $300 in the United States, have also enjoyed full-price sales.

This drove up the company's third-quarter revenue by 17% to $1.83 billion, beating analysts' average estimate of $1.73 billion, according to data compiled by LSEG. Deckers also raised its annual net sales forecast for a second time this year.

"The guidance looks pretty conservative and considering the beat, it's bit of a negative read into the out quarter," said Drake MacFarlane, analyst at MScience.

The popularity of the Hoka shoes and the success of the company's UGG boots and sandals has helped it post double-digit revenue growth for nearly seven quarters.

The company now expects annual net sales to increase about 15% to $4.9 billion, compared with its prior expectation of about 12% growth to $4.8 billion. Analysts estimated an increase of 14.9% to $4.93 billion.

Deckers expects annual earnings per share of $5.75 to $5.80, compared with its prior forecast of $5.15 to $5.25.

(Reporting by Juveria Tabassum in Bengaluru; Editing by Shilpi Majumdar)

Key Takeaways

  • Deckers Outdoor's holiday sales exceeded expectations.
  • Annual forecast was in-line, causing share price drop.
  • Hoka shoes gained market share, boosting revenue.
  • Annual sales forecast raised for the second time.
  • UGG boots and sandals contributed to revenue growth.

Frequently Asked Questions

What was Deckers Outdoor's third-quarter revenue?
Deckers Outdoor reported a third-quarter revenue of $1.83 billion, which was a 17% increase compared to the previous year.
How did Hoka shoes perform in the market?
Hoka shoes have been gaining market share from brands like Nike and are popular for their oversized soles, retailing for up to $300 in the United States.
What is Deckers' annual sales forecast?
Deckers expects annual net sales to increase about 15% to $4.9 billion, an increase from its prior expectation of 12% growth.
What are the expected earnings per share for Deckers?
Deckers anticipates annual earnings per share of between $5.75 and $5.80, up from the previous forecast of $5.15 to $5.25.
What has driven Deckers' revenue growth?
The popularity of Hoka shoes, along with the success of UGG boots and sandals, has contributed to double-digit revenue growth for nearly seven quarters.

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