Finance

Diageo to sell Guinness Ghana stake to Castel for $81 million

Published by Global Banking & Finance Review

Posted on January 28, 2025

1 min read

· Last updated: January 27, 2026

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Diageo logo with Guinness Ghana branding and Castel Group logo - Global Banking & Finance Review
Image depicting the Diageo logo alongside Guinness Ghana and Castel Group branding, illustrating Diageo's sale of its stake. This transaction highlights Diageo's strategic shift in the African market.
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LONDON (Reuters) - Spirits giant Diageo has agreed to sell its 80.4% shareholding in Guinness Ghana to Castel Group for $81 million, it said on Tuesday, continuing to refine its operating model in

Diageo Sells Majority Stake in Guinness Ghana to Castel

LONDON (Reuters) - Spirits giant Diageo has agreed to sell its 80.4% shareholding in Guinness Ghana to Castel Group for $81 million, it said on Tuesday, continuing to refine its operating model in Africa.

Diageo said that it will retain ownership of the Guinness brand and other Diageo brands produced by Guinness Ghana, including some spirits labels, which will be licensed to Guinness Ghana.

The company sold its stakes in Guinness Nigeria and Guinness Cameroon in 2024 and 2022 respectively, with Guinness Cameroon also acquired by French drinks conglomerate Castel. In 2023, it created a dedicated spirits company to strengthen its spirits business in the region.

Diageo said it was pursuing an "asset-light" beer operating model that could adapt to local conditions.

The company denied reports last week that it was looking to sell the Guinness brand.

(Reporting by Emma Rumney; Editing by David Goodman)

Key Takeaways

  • Diageo sells 80.4% of Guinness Ghana to Castel for $81 million.
  • Diageo retains ownership of the Guinness brand.
  • The sale aligns with Diageo's asset-light beer strategy.
  • Castel previously acquired Guinness Cameroon.
  • Diageo strengthens its spirits business in Africa.

Frequently Asked Questions

What is the main topic?
The article discusses Diageo's sale of its 80.4% stake in Guinness Ghana to Castel Group for $81 million, while retaining the Guinness brand.
Why is Diageo selling its stake?
Diageo is refining its operating model in Africa, focusing on an asset-light beer strategy while retaining brand rights.
Who acquired Guinness Ghana?
Castel Group acquired the 80.4% stake in Guinness Ghana from Diageo.

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