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UK's Domino's Pizza starts 2025 on a slow note as demand falters

Published by Global Banking & Finance Review

Posted on March 11, 2025

2 min read

· Last updated: January 24, 2026

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UK's Domino's Pizza starts 2025 on a slow note as demand falters
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(Reuters) - Britain's Domino's Pizza Group reported an about 4% rise in underlying core profit on Tuesday, on increasing orders boosted by discount offerings. (Reporting by Raechel Thankam Job in

Domino's Pizza UK Faces Slow Start to 2025 Amid Demand Decline

By Raechel Thankam Job

(Reuters) -Britain's Domino's Pizza Group on Tuesday posted a slower start to 2025 and forecast muted annual profit growth amid broader economic woes, sending shares down 3.8%.

British firms are tackling the prospect of waning demand, as higher taxes and labour costs raise concerns about price hikes, impacting consumer spending habits. However, Britons defied a weak outlook for the economy to ramp up spending in January.

Still, Domino's reported like-for-like sales growth of only 0.7% for the first ten weeks of 2025, trailing its fourth-quarter growth of 3% that was fuelled by higher orders.

Total system sales - a term used in the franchising industry to represent sales of all outlets that use a brand - also grew by a slower 2.4% in the same period in 2025, compared with the preceding quarter.

Shares of the company fell as much 4.4% to 280.9 pence by 1049 GMT, having risen as much as 2.3% earlier in the day in volatile trading.

Despite uncertainties in the macro-environment, CEO Andrew Rennie told Reuters the company currently does not have the same inflationary pressures it had faced last year, and said it will continue to deliver the discounts it had provided last year.

Rennie said Domino's will accelerate investments in automation to support growth without adding labour, to mitigate the expected impact of 3 million pounds per year from rising labour costs following the UK budget.

The group, which operates under the umbrella of U.S.-based Domino's Pizza in the UK and Ireland, forecast 2025 underlying core profit to be in line with market expectations of 143-148.2 million pounds ($184.9-$191.6 million).

In 2024, Domino's reported core profit of 143.4 million pounds.

Separately, the company also named Ian Bull as its new chair, replacing Matt Shattock, who will be stepping down in April after five years in the role.

($1 = 0.7736 pounds)

(Reporting by Raechel Thankam Job in Bengaluru; Editing by Varun H K and Chizu Nomiyama )

Key Takeaways

  • Domino's Pizza UK sees slow start to 2025 with 0.7% sales growth.
  • Economic challenges impact UK consumer spending and demand.
  • Domino's plans to invest in automation to offset rising labour costs.
  • Shares fell 3.8% amid muted profit growth forecast.
  • Ian Bull named new chair, replacing Matt Shattock in April.

Frequently Asked Questions

What was Domino's Pizza's like-for-like sales growth for early 2025?
Domino's reported like-for-like sales growth of only 0.7% for the first ten weeks of 2025.
How did the company's shares perform following the announcement?
Shares of the company fell as much as 4.4% to 280.9 pence after the announcement.
What is the forecast for Domino's underlying core profit in 2025?
The company forecast 2025 underlying core profit to be in line with market expectations of 143-148.2 million pounds.
What strategies is Domino's implementing to manage rising labour costs?
CEO Andrew Rennie stated that Domino's will accelerate investments in automation to support growth without adding labour.
Who has been appointed as the new chair of Domino's Pizza?
Ian Bull has been named as the new chair, replacing Matt Shattock, who will step down in April.

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