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UK's easyJet considering a loyalty programme, CEO says

Published by Global Banking & Finance Review

Posted on March 31, 2025

1 min read

· Last updated: January 24, 2026

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UK's easyJet considering a loyalty programme, CEO says

easyJet Considers Launching a Loyalty Programme

SOUTHEND, England (Reuters) - The chief executive of easyJet, Kenton Jarvis, said the Britain-based airline was considering developing a loyalty programme, but there was no imminent plan to launch one.

He was speaking to reporters at the opening of the airline's base in Southend, 40 miles east of London, where he also said he was seeing strong demand for travel to North Africa while cutting capacity on routes between destinations within Britain.

(Reporting by Joanna Plucinska, writing by Sarah Young, editing by Paul Sandle)

Key Takeaways

  • easyJet is considering a loyalty programme.
  • CEO Kenton Jarvis shared the news at Southend base opening.
  • Strong demand for North Africa travel noted.
  • Capacity cuts on UK domestic routes announced.
  • No immediate plans to launch the loyalty programme.

Frequently Asked Questions

What is the main topic?
The main topic is easyJet's consideration of launching a loyalty programme as announced by CEO Kenton Jarvis.
What did easyJet's CEO say about travel demand?
He mentioned strong demand for travel to North Africa while reducing capacity on UK domestic routes.
Where was the announcement made?
The announcement was made at the opening of easyJet's base in Southend, England.

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