Finance

Euro zone consumers cut spending on tariff fears, shun US goods, ECB says

Published by Global Banking & Finance Review

Posted on September 22, 2025

2 min read

· Last updated: January 21, 2026

Add as preferred source on Google
Euro zone consumers cut spending on tariff fears, shun US goods, ECB says
Global Banking & Finance Awards 2026 — Call for Entries

FRANKFURT (Reuters) -Euro zone consumers have altered their consumption habits in anticipation of U.S. tariffs, moving away from American products and reducing discretionary spending, a study

Euro Zone Consumers Adjust Spending Amid U.S. Tariff Concerns

FRANKFURT (Reuters) -Euro zone consumers have altered their consumption habits in anticipation of U.S. tariffs, moving away from American products and reducing discretionary spending, a study published by the European Central Bank on Monday found.

Euro zone consumers, sitting on ample savings built up in the years since the pandemic, have been cautious in making purchases all year as uncertainty over tariffs kept key parts of the bloc's economy in limbo.

"In response to tariff-related concerns, consumers are altering their spending habits in notable ways," the ECB said in an Economic Bulletin article.

The ECB found that around 26% of its survey respondents reported switching away from U.S. products. Around 16% indicated they have reduced their overall spending.

"High-income households are more likely to switch away from U.S. goods, while lower-income households are more inclined to cut back their overall spending," the ECB said, adding that financial literacy also impacted these decisions.

Nearly all of the spending cuts impacted discretionary items while spending on necessities remained largely unaffected, the ECB added.

The ECB added that some consumers have also adjusted their inflation expectations upward, including for the longer term, suggesting that the perceived impact of tariffs on inflation may not be entirely transitory.

(Reporting by Balazs Koranyi; Editing by Joe Bavier)

Key Takeaways

  • Euro zone consumers are reducing spending due to U.S. tariff concerns.
  • 26% of consumers are avoiding American products.
  • High-income households are more likely to switch from U.S. goods.
  • Spending cuts mainly affect discretionary items.
  • Inflation expectations are adjusting upward.

Frequently Asked Questions

How have Euro zone consumers changed their spending habits?
Euro zone consumers have shifted their spending habits due to concerns over U.S. tariffs, moving away from American products and reducing discretionary spending.
What percentage of consumers reported switching away from U.S. goods?
The ECB found that around 26% of survey respondents reported switching away from U.S. products.
Which households are more likely to cut spending?
High-income households are more likely to switch away from U.S. goods, while lower-income households tend to cut back on their overall spending.
What types of spending cuts are being observed?
Nearly all spending cuts are impacting discretionary items, while spending on necessities remains largely unaffected.
How are inflation expectations changing among consumers?
Some consumers have adjusted their inflation expectations upward, suggesting that the perceived impact of tariffs on inflation may not be entirely temporary.

Tags

Related Articles

More from Finance

Explore more articles in the Finance category