Finance

Women's Euros and Club World Cup boost Ladbrokes owner Entain's profit forecast

Published by Global Banking & Finance Review

Posted on August 12, 2025

2 min read

· Last updated: January 22, 2026

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Women's Euros and Club World Cup boost Ladbrokes owner Entain's profit forecast
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(Reuters) -British gambling firm Entain forecast its annual core profit outlook above market expectations on Tuesday, banking on strong performance in its largest market, the UK and Ireland. (

Entain Raises Profit Forecast Amid Women's Euros and Club World Cup Success

By Yamini Kalia

(Reuters) -British gambling firm Entain forecast its annual core profit outlook above market expectations on Tuesday, driven by strong online betting momentum of the Women's Euros and the inaugural Club World Cup tournament.

"We're seeing a rise in interest in female sports," Entain CFO Rob Wood told Reuters, adding that the recent Women's Euros, where the British soccer team scored a historic win against world champions Spain, was the most bet-on women's Euros ever.

Entain saw record engagement during the Club World Cup final - the year's most bet-on football match - and the 2025 French Open, its most bet-on Grand Slam ever.

Entain's net gaming revenue in the UK and Ireland, its largest market, came ahead of expectations with a 9% growth at constant currency for the six months ended June.

Total net gaming revenue rose 10% at constant currency.

Entain shares rose nearly 3% on Tuesday, before paring gains to fall 0.5% lower by 0806 GMT.

Individual player fandoms have also changed betting behaviour in recent years, Wood said, as more people are betting on player outcomes rather than team outcomes during matches.

"The most popular bets tend to be a combination of who's going to win the match, who's going to score the first goal, or the first touchdown in the NFL," Wood said.

Entain recovered a stronger-than-expected market share across its core regions in the first half of the year, offsetting the tough comparison of last year, which had been boosted by the Euros tournament.

The company raised its annual online net gaming revenue growth to about 7% on a constant-currency basis, from previous expectations of a mid-single-digit percentage growth.

Annual core profit is expected between 1.10 billion and 1.15 billion pounds ($1.48 billion-$1.55 billion), above market expectations of 1.11 billion pounds.

($1 = 0.7440 pounds)

(Reporting by Yamini Kalia and Unnamalai L in Bengaluru; Editing by Sherry Jacob-Phillips)

Key Takeaways

  • Entain raises annual profit forecast above market expectations.
  • Women's Euros and Club World Cup drive strong online betting.
  • Record engagement seen during the Club World Cup final.
  • UK and Ireland net gaming revenue grew by 9%.
  • Entain shares initially rose by nearly 3%.

Frequently Asked Questions

What is driving Entain's increased profit forecast?
Entain's annual core profit outlook is boosted by strong online betting momentum from the Women's Euros and the inaugural Club World Cup.
How much did Entain's net gaming revenue grow?
Entain's net gaming revenue in the UK and Ireland grew by 9% at constant currency for the six months ended June.
What changes are seen in betting behavior?
Individual player fandoms have changed betting behavior, with more people betting on player outcomes rather than team outcomes during matches.
What is Entain's expected annual core profit?
Entain expects its annual core profit to be between 1.10 billion and 1.15 billion pounds, exceeding market expectations.
How did Entain's shares react to the profit forecast?
Entain shares rose nearly 3% on Tuesday but later fell 0.5% lower by 0806 GMT.

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