Finance

EssilorLuxottica and Prada extend eyewear licensing agreement

Published by Global Banking & Finance Review

Posted on December 19, 2024

1 min read

· Last updated: January 27, 2026

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EssilorLuxottica and Prada partnership extension for eyewear - Global Banking & Finance Review
EssilorLuxottica and Prada have renewed their licensing agreement for eyewear production and distribution until 2030. This image symbolizes their continued partnership in the luxury eyewear market.
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EssilorLuxottica and Prada Extend Eyewear Deal to 2030

MILAN (Reuters) - Italy's Prada and eyewear maker EssilorLuxottica said on Thursday they renewed the licensing agreement for the production and worldwide distribution of eyewear under the Prada, Prada Linea Rossa and Miu Miu brands.

The existing deal, set to expire at the end of 2025, will be extended to end-2030, with the provision to renew it until 2035, the two companies said in a joint statement.

"Together we aim to deliver even greater innovations in the years to come," said EssilorLuxottica's Chairman and Chief Executive Francesco Milleri, commenting the extension of the twenty-year long partnership.

(Reporting by Elisa Anzolin, editing by Giulia Segreti)

Key Takeaways

  • Prada and EssilorLuxottica extend eyewear licensing agreement.
  • The deal is extended to end-2030, with renewal option to 2035.
  • Agreement covers Prada, Prada Linea Rossa, and Miu Miu brands.
  • EssilorLuxottica aims for greater innovations in eyewear.
  • The partnership has been ongoing for over twenty years.

Frequently Asked Questions

What is the main topic?
The main topic is the extension of the eyewear licensing agreement between Prada and EssilorLuxottica until 2030.
What brands are included in the agreement?
The agreement includes the Prada, Prada Linea Rossa, and Miu Miu brands.
How long has the partnership been ongoing?
The partnership between Prada and EssilorLuxottica has been ongoing for over twenty years.

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