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Alphabet's Google set to be hit with EU antitrust fine over adtech on Friday, sources say

Published by Global Banking & Finance Review

Posted on September 5, 2025

1 min read

· Last updated: January 22, 2026

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Alphabet's Google set to be hit with EU antitrust fine over adtech on Friday, sources say
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BRUSSELS (Reuters) -Alphabet's Google is set to be hit with an EU antitrust fine over its adtech practices later on Friday, three sources with direct knowledge of the matter said. The European

Google Faces EU Antitrust Fine Over Adtech Practices This Friday

EU Antitrust Fine Against Google

BRUSSELS (Reuters) -Alphabet's Google is set to be hit with an EU antitrust fine over its adtech practices later on Friday, three sources with direct knowledge of the matter said.

Background on the Fine

The European Commission had originally planned to hand out the modest fine on Monday but opposition from EU trade chief Maros Sefcovic over U.S. tariffs on European cars derailed EU antitrust chief Teresa Ribera's plan, other people told Reuters earlier this week.

Impact of U.S. Tariffs

The Capitol Forum was the first to report that the EU adtech fine would be issued on Friday.

(Reporting by Foo Yun Chee)

Key Takeaways

  • Google will be fined by the EU for adtech practices.
  • The fine was delayed due to U.S. tariffs on European cars.
  • EU trade chief Maros Sefcovic opposed the initial timing.
  • The fine is expected to be modest.
  • The Capitol Forum first reported the fine's timing.

Frequently Asked Questions

What is the reason for Google's EU antitrust fine?
Google is facing an EU antitrust fine due to its adtech practices, which have raised concerns among regulators.
When is the EU antitrust fine against Google expected to be issued?
The fine is expected to be issued later on Friday, according to sources with direct knowledge of the matter.
What caused the delay in issuing the fine?
The European Commission initially planned to issue the fine on Monday, but opposition from EU trade chief Maros Sefcovic over U.S. tariffs on European cars caused a delay.
Which organization is responsible for issuing the fine?
The European Commission is responsible for issuing the antitrust fine against Google.
Who first reported the news about the EU adtech fine?
The Capitol Forum was the first to report that the EU adtech fine would be issued on Friday.

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