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BMW CEO proposes cutting EU tariff on US vehicle imports to 2.5%

Published by Global Banking & Finance Review

Posted on January 28, 2025

2 min read

· Last updated: January 27, 2026

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BMW CEO Oliver Zipse proposes EU tariff cut on US vehicle imports - Global Banking & Finance Review
The featured image captures BMW CEO Oliver Zipse at a conference discussing the proposal to cut EU tariffs on US vehicle imports to 2.5%. This move aims to enhance trade relations amidst ongoing discussions about global tariffs.
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BERLIN (Reuters) - BMW will propose this week that the European Union lower its tariff on U.S. car imports to 2.5% from 10%, in line with the current U.S. import tariff, the German automaker's CEO

BMW CEO Suggests EU Car Tariff Cut to 2.5% for US Imports

BERLIN (Reuters) - BMW will propose this week that the European Union lower its tariff on U.S. car imports to 2.5% from 10%, in line with the current U.S. import tariff, the German automaker's CEO Oliver Zipse said on Tuesday.

New U.S. President Donald Trump has threatened to impose or raise tariffs on a range of products and regions, including the EU, sparking efforts by many foreign policymakers and companies to persuade him otherwise.

Zipse, speaking at a conference in Berlin organised by German publication "Die Welt", did not expand on whether his proposed lowered tariff should apply to all car imports.

His comments come after Ola Kaellenius, chief executive of Mercedes-Benz and new president of Europe's auto association ACEA, said this month that the EU should seek a "grand bargain" with Trump to avoid a trade war.

The European Commission will host European automakers, suppliers and trade unions for a first round of talks on Jan. 30 on the future of Europe's car industry, as companies announce plant closures and major layoffs in the face of weak demand, high costs, and competition from China.

Trump did not immediately implement the wide range of tariffs he had promised, but has said they are still an option.

Zipse previously played down worries over the impact of potential import tariffs under a Trump presidency on BMW, saying its large production footprint in the U.S. could even give it an advantage.

"Our balanced global setup makes us resilient and competitive. Nevertheless, free trade is of immense importance worldwide... That is why we should be discussing fewer rather than more trade barriers," Zipse said.

(Reporting by Victoria Waldersee; Editing by Mark Potter)

Key Takeaways

  • BMW proposes EU lower car import tariffs to 2.5%.
  • The proposal aligns EU tariffs with current US rates.
  • Trump's tariff threats prompt international responses.
  • EU automakers to discuss industry future on Jan. 30.
  • BMW's US production may mitigate tariff impacts.

Frequently Asked Questions

What is the main topic?
The main topic is BMW CEO Oliver Zipse's proposal to reduce EU car import tariffs on US vehicles to 2.5%.
Why is BMW proposing a tariff reduction?
BMW aims to align EU tariffs with US rates to enhance trade and mitigate potential impacts from US tariff threats.
What are the potential impacts of the proposal?
The proposal could ease trade tensions and benefit EU automakers by reducing costs and encouraging free trade.

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