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Google tweaks Google Play conditions following EU pressure

Published by Global Banking & Finance Review

Posted on August 19, 2025

2 min read

· Last updated: January 22, 2026

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Google tweaks Google Play conditions following EU pressure
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PARIS (Reuters) -Alphabet unit Google said on Tuesday it will make it easier for app developers to steer customers to channels other than Google after the European Union competition watchdog charged

Google Adjusts Play Store Policies Amid EU Regulatory Pressure

Google's Changes to Play Store Policies

PARIS (Reuters) -Alphabet unit Google said on Tuesday it will make it easier for app developers to steer customers to channels other than Google after the European Union competition watchdog charged it with breaching EU regulations.

Background on EU Regulations

In March, Google was hit with two charges of breaching the EU's landmark Digital Markets Act (DMA), which aims to rein in the power of Big Tech.

Implications for App Developers

Google has been in the European Commission's crosshairs since early 2024 over whether it restricts app developers from informing users about offers outside its app store Google Play and whether it favours its vertical search services such as Google Flights.

Concerns Over User Safety

Regulators have said Alphabet technically prevents app developers from freely steering consumers to other channels for better offers.

They said a service fee charged by the company for facilitating the initial acquisition of a new customer by an app developer via Google Play goes beyond what is justified.

In a blog post, Google said that following discussions with the European Commission, developers, and other experts, Google is updating certain terms.

"While we still have concerns that these changes could expose Android users to harmful content and make the app experience worse, we're updating our External Offers Program for the EU with revised fees and more options for Android developers, following DMA discussions with the European Commission," EMEA Senior Competition Counsel Clare Kelly said.

The company, which has been fined more than 8 billion euros ($9.3 billion) by the EU for various antitrust violations, risks fines of up to 10% of its global annual sales if found guilty of breaching the DMA.

($1 = 0.8580 euros)

(Reporting by Foo Yun Chee, writing by GV De Clercq; Editing by Aidan Lewis)

Key Takeaways

  • Google is revising Play Store policies due to EU pressure.
  • The changes aim to comply with the Digital Markets Act.
  • App developers can now guide users to external offers.
  • Concerns remain about user safety and harmful content.
  • Google faces potential fines for non-compliance.

Frequently Asked Questions

What changes is Google making to its app store policies?
Google is updating certain terms to make it easier for app developers to direct customers to channels outside of Google Play.
What are the EU's concerns regarding Google?
The EU has charged Google with breaching the Digital Markets Act by preventing app developers from informing users about better offers outside its app store.
What risks does Google face if found guilty of breaching regulations?
Google risks fines of up to 10% of its global annual sales if it is found guilty of breaching the Digital Markets Act.
How much has Google been fined by the EU for antitrust violations?
Google has been fined more than 8 billion euros ($9.3 billion) by the EU for various antitrust violations.
What is the External Offers Program mentioned by Google?
The External Offers Program is being updated for the EU, allowing developers to present offers outside of Google Play, although Google expresses concerns about potential risks to users.

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