Finance

EU to make Temu, Shein and Amazon liable for 'unsafe' goods, FT reports

Published by Global Banking & Finance Review

Posted on February 1, 2025

2 min read

· Last updated: January 26, 2026

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E-commerce platforms Temu, Shein, and Amazon facing EU liability for unsafe goods - Global Banking & Finance Review
This image represents the EU's new proposal to hold e-commerce giants Temu, Shein, and Amazon accountable for selling unsafe products. It highlights the significant shift in liability for online marketplaces in the context of consumer safety and regulatory compliance.
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(Reuters) - The European Union is planning to make e-commerce platforms such as Temu, Shein and Amazon Marketplace liable for dangerous or illegal products sold online, the Financial Times reported on

EU to Hold E-commerce Platforms Accountable for Unsafe Goods

(Reuters) - The European Union is planning to make e-commerce platforms such as Temu, Shein and Amazon Marketplace liable for dangerous or illegal products sold online, the Financial Times reported on Saturday.

Customs reforms would oblige online platforms to provide data before goods arrive in the EU, allowing officials to better control and inspect packages, according to a draft proposal seen by FT.

Currently anyone who purchases goods online in the EU is treated as the importer for customs purposes, but the new reform will hold the platforms responsible, the newspaper reported.

Online retailers would have to collect the relevant duty and VAT and ensure the goods comply with other EU requirements, the report said.

Customs data from the 27 national authorities will be pooled and a new central EU customs authority (EUCA) set up, according to the FT.

"The EUCA would be able to screen the goods based on this information and to identify potential risks, even prior to the loading of the goods for transport or their physical arrival in the EU," the FT said, citing the draft.

Amazon, Shein, and the EU did not immediately respond to a Reuters request for comment outside business hours. Temu could not be immediately reached.

(Reporting by Shivani Tanna in Bengaluru; Editing by Kevin Liffey and Jan Harvey)

Key Takeaways

  • EU plans to make e-commerce platforms liable for unsafe products.
  • New customs reforms will require data before goods arrive in the EU.
  • Platforms must collect duty and VAT, ensuring compliance with EU laws.
  • A central EU customs authority will be established for better oversight.
  • Amazon, Shein, and Temu are among the platforms affected.

Frequently Asked Questions

What is the main topic?
The article discusses the EU's plan to hold e-commerce platforms liable for unsafe goods sold online.
How will the EU enforce this?
The EU will require platforms to provide data before goods arrive, collect duties, and ensure compliance with EU regulations.
Which platforms are affected?
Platforms like Amazon, Shein, and Temu will be affected by these new regulations.

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