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Meta to show rival ads providers on Marketplace after EU antitrust fine

Published by Global Banking & Finance Review

Posted on February 13, 2025

2 min read

· Last updated: January 26, 2026

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Meta's announcement on allowing rival ads on Facebook Marketplace after EU antitrust fine - Global Banking & Finance Review
The image depicts Meta's logo alongside a visual representation of Facebook Marketplace, highlighting the new initiative to allow rival ad providers. This change follows a significant EU antitrust fine, emphasizing fair competition in online classified ads.
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By Foo Yun Chee BRUSSELS (Reuters) - Meta Platforms will allow rival classified ads service providers to list their ads on Facebook Marketplace, the company said on Thursday, three months after it was

Meta Opens Marketplace to Rivals Post EU Antitrust Fine

By Foo Yun Chee

BRUSSELS (Reuters) - Meta Platforms will allow rival classified ads service providers to list their ads on Facebook Marketplace, the company said on Thursday, three months after it was hit with a 797-million-euro ($828 million) EU antitrust fine for giving its own service an unfair advantage.

The European Commission in its decision in November last year said the U.S. tech giant had imposed unfair trading conditions on its rivals and had also tied Facebook Marketplace to its social network Facebook in breach of EU antitrust rules.

Calling it the Facebook Marketplace Partner Progam, Meta said the scheme is a response to the EU competition watchdog even as it challenged the fine in court.

"This new program will mean that third-party partners (specifically, online classified ad service providers as defined in the European Commission's decision) will be able to list their consumer-to-consumer inventory on Facebook Marketplace," Meta said in a blogpost.

"That inventory will appear side by side with other third-party inventory and Facebook user listings."

The company tested the scheme in Germany, France and the United States with eBay last month.

($1 = 0.9630 euros)

(Reporting by Foo Yun Chee; Editing by Susan Fenton)

Key Takeaways

  • Meta will allow rival ads on Facebook Marketplace.
  • The move follows a €797M EU antitrust fine.
  • The European Commission cited unfair trading conditions.
  • Meta is challenging the fine in court.
  • The program was tested with eBay in several countries.

Frequently Asked Questions

What is the main topic?
Meta Platforms allowing rival ads on Facebook Marketplace following an EU antitrust fine.
Why was Meta fined by the EU?
Meta was fined for imposing unfair trading conditions and tying Facebook Marketplace to its social network.
How is Meta responding to the EU fine?
Meta launched the Facebook Marketplace Partner Program to allow third-party ads.

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