Finance

William Hill UK-owner Evoke sees 2024 profits outpacing market view

Published by Global Banking & Finance Review

Posted on January 17, 2025

1 min read

· Last updated: January 27, 2026

Add as preferred source on Google
Business graph showing Atos stock fluctuations amid M&A talks - Global Banking & Finance Review
An illustrative graph depicting the fluctuations in Atos' stock prices in relation to ongoing M&A discussions with the French government and Thales. This image highlights the volatility of Atos shares amidst potential cybersecurity division acquisitions.
Global Banking & Finance Awards 2026 — Call for Entries

(Reuters) - British betting and gaming firm Evoke projected its 2024 core profit at the high end of its forecast range and ahead of the market view on Friday, helped by the growth in its online

Evoke Expects 2024 Profits to Surpass Market Forecasts

(Reuters) - British betting and gaming firm Evoke projected its 2024 core profit at the high end of its forecast range and ahead of the market view on Friday, helped by the growth in its online business and favourable sports results in the fourth quarter.

Evoke, whose brands include William Hill, 888 and Mr Green, said it expects adjusted core profit to be at the top end of the previously forecast range of 300 million pounds to 310 million pounds ($365.3 million to $377.4 million) for the year ended Dec. 31, ahead of market expectations of 294 million pounds.

The company, which had outlaid a strategic plan last year including steps to expand its presence in key markets and focus on sports betting offerings, said it clocked a revenue growth of about 12% to 13% in the fourth quarter, driven by performance in the online business.

($1 = 0.8214 pounds)

(Reporting by Aby Jose Koilparambil in Bengaluru; Editing by Rashmi Aich)

Key Takeaways

  • Evoke projects 2024 profits at the high end of its forecast.
  • Online business growth boosts Evoke's financial outlook.
  • Evoke's revenue increased by 12% to 13% in Q4.
  • Market expectations for Evoke's profits were 294 million pounds.
  • Evoke's strategic plan focuses on sports betting expansion.

Frequently Asked Questions

What is the main topic?
The article discusses Evoke's projected 2024 profits surpassing market expectations due to online growth and strategic expansion.
How did Evoke perform in the fourth quarter?
Evoke reported a revenue growth of about 12% to 13% in the fourth quarter, driven by its online business.
What brands does Evoke own?
Evoke owns brands including William Hill, 888, and Mr Green.

Related Articles

More from Finance

Explore more articles in the Finance category