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UK betting firm Evoke's second-quarter revenue rises on expansion plans

Published by Global Banking & Finance Review

Posted on July 22, 2025

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· Last updated: January 22, 2026

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(Reuters) -British betting and gaming firm Evoke reported a 5% year-on-year rise in second-quarter revenue on Tuesday, driven by growth in its core international markets and tight cost control. (

UK betting firm Evoke's second-quarter revenue rises on expansion plans

(Reuters) -British betting and gaming firm Evoke reported a 5% year-on-year rise in second-quarter revenue on Tuesday, driven by growth in its core international markets and tight cost controls.

The company, which owns and operates brands like William Hill and 888, has doubled down on expansion plans, including rolling out 5,000 new gaming cabinets, even as the industry faces stricter sector-wide regulations in the United Kingdom.

Evoke's retail segment returned to growth in the reported quarter, countering the softer performance of its sports segment, which had benefitted from the Euros championship last year.

The firm forecast half-year core profits in the range of 163 million-167 million pounds ($219.6 million-$225 million), a 43% year-on-year jump at the mid-point.

Evoke reaffirmed its full-year revenue and profit guidance, with analysts at Jefferies and Peel Hunt expecting profit to come in ahead of their estimates.

($1 = 0.7423 pounds)

(Reporting by Raechel Thankam Job and Yamini Kalia in Bengaluru; Editing by Sumana Nandy)

Key Takeaways

  • Evoke's Q2 revenue increased by 5% year-on-year.
  • Expansion plans include 5,000 new gaming cabinets.
  • Retail segment growth offsets softer sports performance.
  • Half-year core profits expected to jump by 43%.
  • Analysts predict profits to exceed estimates.

Frequently Asked Questions

What was Evoke's revenue growth in the second quarter?
Evoke reported a 5% year-on-year rise in second-quarter revenue.
What are Evoke's expansion plans?
Evoke plans to roll out 5,000 new gaming cabinets as part of its expansion efforts.
How did Evoke's retail segment perform?
Evoke's retail segment returned to growth in the reported quarter, contrasting with the softer performance of its sports segment.
What is Evoke's profit forecast for the half-year?
Evoke forecast half-year core profits in the range of 163 million to 167 million pounds, marking a 43% year-on-year increase at the mid-point.
What guidance did Evoke reaffirm?
Evoke reaffirmed its full-year revenue and profit guidance, with analysts expecting profits to exceed their estimates.

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