Finance

William Hill UK owner Evoke swings to half-year profit, reiterates outlook

Published by Global Banking & Finance Review

Posted on August 13, 2025

2 min read

· Last updated: January 22, 2026

Add as preferred source on Google
K+S revenue report highlights Q2 revenue miss and sales volume drop - Global Banking & Finance Review
Image illustrating K+S's Q2 financial report, showing a decline in revenue and sales volume due to logistical challenges. Relevant to banking and finance news.
Global Banking & Finance Awards 2026 — Call for Entries

(Reuters) -British bookmaker Evoke maintained its full-year forecasts on Wednesday after swinging to an adjusted pre-tax profit in the first half, helped by cost cuts and strength in its international

Evoke Reports Half-Year Profit and Confirms Full-Year Outlook

(Reuters) -British bookmaker Evoke maintained its full-year forecasts on Wednesday after swinging to an adjusted pre-tax profit in the first half, helped by cost cuts and strength in its international business.

The betting and gaming company has doubled down on expansion plans and cost controls as part of its turnaround initiatives, which helped drive momentum in the second quarter, including a return to growth for its UK retail business.

The William Hill UK and 888 owner reiterated its full-year revenue growth estimates of 5%-9% and an adjusted core earnings margin of at least 20%, saying third-quarter revenue so far was in line with its plans.

"The acceleration in Q2 performance, together with a strong pipeline of product enhancements and operational efficiency initiatives, underpins our confidence of improved growth in H2," CEO Per Widerstrom said in a statement.

The company posted an adjusted pre-tax profit of 12.6 million pounds ($17.02 million) for the six months ended June 30, compared with a loss of 9.8 million pounds last year, as revenue rose 3% to 887.8 million pounds.

Shares gained 3.7% to 64.6 pence post results.

Meanwhile, bookmakers are bracing for possible tax hikes in the UK's autumn budget. The market accounted for two-thirds of Evoke's revenues in 2024.

($1 = 0.7404 pounds)

(Reporting by Unnamalai L in Bengaluru; Editing by Sumana Nandy)

Key Takeaways

  • Evoke reports a half-year profit of 12.6 million pounds.
  • Revenue rose by 3% to 887.8 million pounds.
  • The company maintains its full-year revenue growth estimates.
  • Evoke focuses on expansion and cost control strategies.
  • UK market accounts for two-thirds of Evoke's revenues.

Frequently Asked Questions

What was Evoke's adjusted pre-tax profit for the first half?
Evoke posted an adjusted pre-tax profit of 12.6 million pounds for the six months ended June 30.
What are Evoke's revenue growth estimates for the full year?
Evoke reiterated its full-year revenue growth estimates of 5%-9%.
How did Evoke's shares perform after the results announcement?
Shares gained 3.7% to 64.6 pence post results.
What challenges is Evoke facing in the UK market?
Bookmakers, including Evoke, are bracing for possible tax hikes in the UK's autumn budget.
What factors contributed to Evoke's improved performance?
Evoke's turnaround initiatives, including cost cuts and a strong pipeline of product enhancements, helped drive momentum in the second quarter.

Tags

Related Articles

More from Finance

Explore more articles in the Finance category