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Ferrari has scope to trim US premium after EU tariff deal

Published by Global Banking & Finance Review

Posted on July 31, 2025

3 min read

· Last updated: January 22, 2026

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Ferrari has scope to trim US premium after EU tariff deal
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MILAN (Reuters) -Luxury sports-car maker Ferrari said on Thursday its core earnings rose 6% in the second quarter, supported by strong pricing power and richer product offerings, while seeing a

Ferrari May Reduce US Car Premium Following EU Tariff Agreement

Impact of EU Tariff on Ferrari's Pricing

By Giulio Piovaccari and Keith Weir

Financial Forecasts and Market Reactions

MILAN (Reuters) -Luxury sports-car maker Ferrari could trim a premium introduced in April for some cars sold in the United States once the lower 15% tariff for European imports takes effect, it said on Thursday.

Future Electric Models and Market Strategy

The company also said it was more confident in its financial forecasts for the year but in the absence of upgraded guidance, its Milan-listed shares fell as much as 11%.

A Milan-based trader said profit-taking after fairly predictable results was the cause of the fall.

As part of a wider trade agreement, the United States and the European Union on Sunday agreed on a 15% tariff on imports of EU-made products, replacing a 27.5% fee for cars that U.S. President Donald Trump imposed in April.

Because of the agreement, Italy-based Ferrari said it was removing the 50 basis point risk to its profit margins it introduced earlier this year based on the initial tariff.

Ferrari is also preparing to revise a price increase of up to 10% it introduced in April on some cars it exported to the U.S..

"Whenever (the new tariff scheme) becomes effective, we will apply it, for now we stick to our (current) commercial policy," CEO Benedetto Vigna said in a media call.

Vigna said that almost all cars the company sold in the U.S. during the second quarter were shipped before the 27.5% tariff was introduced, so the price increases were not applied to them.

Despite the reduced tariff impact, and the prospect of industrial costs lower than initial estimates in the second part of the year, Ferrari only said it had "stronger confidence" in the 2025 guidance and reiterated existing forecasts for its full-year results.

ELECTRIC FUTURE

Vigna said he had test driven Ferrari's first all-electric model that is due to go on sale next year and that analysts will glimpse for the first time at an event in October.

Analysts at Citi described Ferrari's second-quarter results as decent. They added that the focus was shifting to how the profit margin would perform in the coming months, with shipments and selling prices expected to slow.

"It remains to be seen if Ferrari can keep average selling prices growing under a slowing market and tougher second half," they said in a note.

Ferrari's forecasts for the full year 2025 include one for earnings before interest, tax, depreciation and amortisation growing to at least 2.68 billion euros ($3.07 billion).

Its order book extends into start of 2027, Vigna said.

In the second quarter, net revenues rose 4% to 1.787 billion euros, slightly below an analyst consensus of 1.82 billion euros in a Reuters poll. EBITDA rose 6% to 709 million euros, matching an analyst consensus of 707 million euros.

Robust pricing power and richer product offerings supported the result, following deliveries of models of Ferrari's SF90 XX and the 12Cilindri families, as well as increased personalisation of cars.($1 = 0.8750 euros)

(Reporting by Giulio Piovaccari; additional reporting by Giancarlo Navach;Editing by Barbara Lewis)

Key Takeaways

  • Ferrari may reduce US car premiums after a new EU tariff agreement.
  • The EU and US agreed on a 15% tariff for EU-made products.
  • Ferrari's financial forecasts remain unchanged despite tariff changes.
  • Ferrari's first all-electric model is set to debut next year.
  • Analysts are focused on Ferrari's profit margins amid market changes.

Frequently Asked Questions

What tariff reduction has been agreed upon between the US and EU?
The United States and the European Union agreed on a 15% tariff on imports of EU-made products, replacing a 27.5% fee for cars.
How has Ferrari responded to the new tariff agreement?
Ferrari stated it could trim a premium introduced earlier for some cars sold in the US and is preparing to revise a price increase of up to 10%.
What are Ferrari's financial forecasts for 2025?
Ferrari's forecasts for the full year 2025 include earnings before interest, tax, depreciation, and amortization growing to at least 2.68 billion euros ($3.07 billion).
What is the current status of Ferrari's order book?
Ferrari's order book extends into the start of 2027, indicating strong demand for its vehicles.
What did analysts say about Ferrari's second-quarter results?
Analysts at Citi described Ferrari's second-quarter results as decent, noting the focus is shifting to how profit margins will perform in the coming months.

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