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Trade barriers hinder German companies, exports, survey shows

Published by Global Banking & Finance Review

Posted on March 27, 2025

2 min read

· Last updated: January 24, 2026

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Trade barriers hinder German companies, exports, survey shows
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Trade Barriers Challenge German Exports, Survey Reveals

By Maria Martinez

BERLIN (Reuters) -Protectionist tendencies are complicating foreign business for German companies, particularly in the United States, and postponing a recovery in exports, a survey by the German chamber of commerce DIHK showed on Thursday.

"The growing trade barriers and protectionist signals from Washington are causing great concern for our companies," said Volker Treier, head of foreign trade at DIHK.

U.S. President Donald Trump's newly announced 25% tariff on imported vehicles to the U.S. will be bad for European and U.S. economies, German auto associations said, calling for urgent negotiations to rein in a spiralling trade dispute.

Of the companies surveyed, 70% expect a negative impact on business due to U.S. trade policy, while last year, the U.S. was considered a beacon of hope.

The survey, conducted before Wednesday's announcement by Trump, took place among nearly 2,600 internationally active companies based in Germany.

"What we see with the Trump administration is primarily chaos, and chaos always means planning uncertainty," said Christoph Schemionek, head of the Delegation of German Industry and Commerce in Washington.

DIHK's Treier believed the uncertainty could be advantageous for Germany and Europe.

"We are currently perceived as a safe, reliable investment partner," Treier said. "We have to seize that and move it forward."

That uncertainty radiates to many parts of the world, DIHK said in its report, and despite slight upward trends, business prospects for 2025 remain negative in almost all world regions.

In the U.S., higher tariffs already pose a burden for half the German companies active there, while last year, it was 24%, according to the survey.

Customers will ultimately pay the price, Schemionek said. "Cars will become significantly more expensive (in the U.S.), and auto manufacturers expect the market to crash initially because customers will stop buying new cars."

(Reporting by Maria MartinezEditing by Ludwig Burger and Bernadette Baum)

Key Takeaways

  • German companies face increased trade barriers in the US.
  • US tariffs on imported vehicles impact both European and US economies.
  • 70% of surveyed companies expect negative effects from US trade policy.
  • German companies see Europe as a reliable investment partner.
  • Higher tariffs lead to increased costs for consumers.

Frequently Asked Questions

What is the main topic?
The article discusses how trade barriers are affecting German companies and exports, particularly due to US policies.
How are US tariffs affecting the auto industry?
US tariffs on imported vehicles are expected to increase costs and reduce sales, impacting both European and US economies.
What is the perception of Germany as an investment partner?
Germany is currently seen as a safe and reliable investment partner amidst global trade uncertainties.

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