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Outlook improves for German industry but home market under pressure, poll finds

Published by Global Banking & Finance Review

Posted on January 29, 2025

1 min read

· Last updated: January 27, 2026

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Graph showcasing improving outlook for German engineering firms amid market pressures - Global Banking & Finance Review
This image illustrates the mixed outlook for German engineering firms, highlighting a gradual improvement in sentiment despite ongoing pressures in the home market. The graphic reflects key insights from the VDMA poll, showcasing the contrasting sales prospects between Germany and North America.
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BERLIN (Reuters) - Fewer German engineering firms had a negative outlook in January compared with three months ago, according to a survey published by the VDMA industry lobby on Wednesday, but

German Industry Outlook Improves, Yet Domestic Market Faces Challenges

BERLIN (Reuters) - Fewer German engineering firms had a negative outlook in January compared with three months ago, according to a survey published by the VDMA industry lobby on Wednesday, but headwinds persisted in their home market as other regions pulled ahead.

Of the 1,021 companies surveyed, the number that expected their situation to deteriorate again in the next six months fell to 15% from 22% in October, the VDMA said in a statement.

The poll showed Germany lagging behind other regions in terms of sales prospects: Some 42% of companies viewed their current prospects in North America as good or very good, while in Germany, 54% saw them as poor or very poor.

"Germany as a business location is under enormous pressure and, moreover, other sales regions are seeing more growth and thus demand for mechanical engineering products," VDMA chief economist Ralph Wiechers said in a statement.

The VDMA also flagged job cuts on the horizon: One in four companies planned to reduce its workforce in the next six months, while 60% said they expected it would remain the same size.

(Writing by Rachel More, Editing by Miranda Murray)

Key Takeaways

  • Fewer German engineering firms have a negative outlook.
  • Domestic market faces challenges despite global improvements.
  • 42% of firms see good prospects in North America.
  • 54% view German market prospects as poor or very poor.
  • One in four companies plans job cuts in the next six months.

Frequently Asked Questions

What did the VDMA survey reveal about German engineering firms?
The survey indicated that fewer German engineering firms had a negative outlook in January compared to three months prior, with the percentage expecting deterioration falling from 22% to 15%.
How do Germany's sales prospects compare to other regions?
The poll showed that while 42% of companies viewed their prospects in North America as good or very good, 54% of companies in Germany had a negative outlook.
What are the expectations regarding job cuts in the German industry?
The VDMA reported that one in four companies planned to reduce their workforce in the next six months, while 60% expected their workforce to remain the same size.

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