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German hospitality sector revenues fall in disappointing summer, survey finds

Published by Global Banking & Finance Review

Posted on September 2, 2025

1 min read

· Last updated: January 22, 2026

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German hospitality sector revenues fall in disappointing summer, survey finds
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BERLIN (Reuters) -Germany's hospitality industry saw revenues fall by 9.3% in July, according to an industry survey published on Tuesday, offering little respite for companies worried about rising

Germany's Hospitality Sector Faces Revenue Decline This Summer

BERLIN (Reuters) -Germany's hospitality industry saw revenues fall by 9.3% in July, according to an industry survey published on Tuesday, offering little respite for companies worried about rising costs for labour as well as food and drink.

Hopes for a summer boost were not met, the DEHOGA industry association said on Tuesday, citing the results of its poll of almost 4,000 businesses.

For the months of August and September, 32% of them rated their booking and reservation situation as poor to very poor, versus 23.8% who found it good or very good.

"Costs are skyrocketing, guests are more price-sensitive, and sales are declining. The current pressures are pushing many businesses to their limits," DEHOGA President Guido Zoellick said in a statement.

Two fifths of hospitality businesses such as hotels and restaurants fear losses in 2025, the survey found.

However, some 76% of businesses expect their financial situation to stabilise if the sales tax is reduced by the German government from a current 19% to 7%, as promised by the coalition from early next year.

(Reporting by Klaus Lauer, Writing by Rachel More, Editing by Kirsti Knolle)

Key Takeaways

  • Germany's hospitality sector saw a 9.3% revenue decline in July.
  • DEHOGA survey indicates poor booking situations for many businesses.
  • Rising costs and price-sensitive guests are major challenges.
  • Two fifths of businesses fear losses by 2025.
  • 76% expect financial stability with a sales tax reduction.

Frequently Asked Questions

What percentage did Germany's hospitality revenues fall in July?
Germany's hospitality industry saw revenues fall by 9.3% in July.
What did the DEHOGA survey reveal about booking situations?
The survey found that 32% of businesses rated their booking situation as poor to very poor.
What are the concerns of hospitality businesses for 2025?
Two fifths of hospitality businesses fear losses in 2025, indicating significant concerns about future profitability.
How do businesses feel about the potential sales tax reduction?
76% of businesses expect their financial situation to stabilize if the sales tax is reduced from 19% to 7%.
What are the current pressures facing the hospitality sector?
Businesses are facing skyrocketing costs, increased price sensitivity among guests, and declining sales.

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