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Morning Bid: Das auto caught in the tariff crosshairs

Published by Global Banking & Finance Review

Posted on March 27, 2025

2 min read

· Last updated: January 24, 2026

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Morning Bid: Das auto caught in the tariff crosshairs
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A look at the day ahead in European and global markets from Ankur Banerjee Investors will be fixated on European auto stocks on Thursday after Trump's announcement of duties on imported cars and light

European Auto Stocks in Focus Amid New US Tariffs

A look at the day ahead in European and global markets from Ankur Banerjee

Investors will be fixated on European auto stocks on Thursday after Trump's announcement of duties on imported cars and light trucks, which hit Asian car makers' shares and drew a strong rebuke from the auto industry.

German automakers Mercedes Benz, BMW and Porsche are all likely to come under heavy pressure. The European automobiles and parts index hit a seven-week low on Wednesday and is poised to fall further.

The region's top carmaker, Volkswagen, is particularly exposed, with 43% of its U.S. sales sourced from Mexico, according S&P Global Mobility.

Europe's carmakers exported around 800,000 vehicles to the United States last year, according to official U.S. trade data, about four times the number of cars exported by the U.S. to Europe.

Chrysler parent Stellantis and Volvo Cars will also be in focus.

Automakers aside, market moves during Asian hours were muted as investors take a wait-and-see approach, although futures point to a lower open in Europe. The euro hit a three-week low in early Asian hours but has since inched back up.

The Canadian dollar was steady and the Mexican peso was 0.5% weaker. The yen was a tad stronger.

Still, the spectre of a wide-ranging trade war looms large, leaving investors skittish and risk-averse.

The European Commission said it would assess Trump's tariffs and continue to seek negotiated solutions, while safeguarding its economic interests.

The auto tariffs, if left in place for an extended period, could add thousands of dollars to the cost of an average U.S. vehicle purchase. Nearly half of all cars sold in the U.S. last year were imported, according to research firm GlobalData.

Investor attention will also focus on reciprocal tariffs due to be announced next week. Trump indicated the measures may not be the like-for-like levies he has been saying he would impose.

Key developments that could influence markets on Thursday:

Possible responses to Trump's auto tariffs

(By Ankur Banerjee; Editing by Edmund Klamann)

Key Takeaways

  • Trump announces new tariffs on imported cars and trucks.
  • European auto stocks, especially German brands, face pressure.
  • Volkswagen heavily impacted due to US sales from Mexico.
  • Potential for a broader trade war affecting global markets.
  • European Commission seeks negotiated solutions to tariffs.

Frequently Asked Questions

What is the main topic?
The article discusses the impact of Trump's new auto tariffs on European carmakers and global markets.
How are German automakers affected?
German automakers like Mercedes Benz, BMW, and Porsche face heavy pressure due to their exposure to US markets.
What is the European Commission's response?
The European Commission plans to assess the tariffs and seek negotiated solutions while protecting economic interests.

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