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Brussels probes Google-Meta secret ads deal targeting teens, FT reports

Published by Global Banking & Finance Review

Posted on December 10, 2024

1 min read

· Last updated: January 27, 2026

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EU Probes Secret Google-Meta Ad Deal Targeting Teens

(Reuters) - European regulators have asked Google for more information about a secret advertising partnership with Meta, which ignored the search company's own rules on how minors should be treated online, the Financial Times reported on Tuesday.

Officials have been looking into a series of ad campaigns promoting social media platform Instagram to teenagers, the report said, citing people familiar with the matter.

(Reporting by Kanjyik Ghosh; Editing by Savio D'Souza)

Key Takeaways

  • EU regulators are investigating a secret ad deal between Google and Meta.
  • The deal allegedly targeted teenagers on Instagram.
  • Google's own rules on minors were reportedly ignored.
  • The investigation highlights concerns over online privacy.
  • The Financial Times reported the ongoing probe.

Frequently Asked Questions

What is the main topic?
The main topic is the EU investigation into a secret advertising deal between Google and Meta targeting teenagers.
Why is the EU investigating?
The EU is investigating due to concerns that the ad deal ignored Google's rules on treating minors online.
Who reported the investigation?
The investigation was reported by the Financial Times.

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