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Britain's Greggs blames July heat for sales growth slowdown

Published by Global Banking & Finance Review

Posted on October 1, 2025

3 min read

· Last updated: January 21, 2026

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Britain's Greggs blames July heat for sales growth slowdown
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By James Davey LONDON (Reuters) -British bakery and fast-food chain Greggs reported a further slowdown in underlying sales growth in its latest quarter, blaming July's hot weather for weaker trading

Britain's Greggs blames July heat for sales growth slowdown

Impact of Weather on Sales Growth

By James Davey

Store Expansion and Future Plans

LONDON (Reuters) -British baker and fast-food chain Greggs reported a further slowdown in underlying sales growth in its latest quarter, blaming July's hot weather for weaker trading before a recovery in August and September.

Market Reactions and Analyst Insights

Shares in the group, best known for its sausage rolls, steak bakes, vegan alternatives and sweet treats, did, however, rally 7% on Wednesday, paring 2025 losses to 38%, on relief the sales growth decline was not worse and after it retained its full-year forecasts.

Consumer Spending and Economic Outlook

Greggs said like-for-like sales at company-managed shops rose 1.5% in its third quarter ended September 27, having been up 2.6% in its first half.

"While unusually high temperatures persisted throughout July, which held back performance during the month, trading improved in August and September in more stable conditions," it said.

Greggs’ share price decline this year has reflected the slowdown in sales growth, leading some analysts to say that the UK may have hit "peak Greggs" due to its extensive store network - a claim the company rejects.

"The market will be relieved the update did not bring a downgrade, but the pressure is still to the downside of forecasts," said analysts at Peel Hunt.

Greggs has opened a net 57 stores so far this year, bringing its total to 2,675. It now expects to add around 120 net new stores in 2025, down from a previous forecast of 140 to 150.

CEO Roisin Currie said the shortfall reflected "timing factors" rather than a deliberate strategy to slow openings.

"We still remain very confident on that strong pipeline of shop growth, it simply is a matter of timing," she told Reuters.

Greggs is targeting "significantly more" than 3,000 shops over the longer term and ultimately sees scope for more than 4,500.

Currie said Greggs' growth is also being supported by the expansion of its menu, longer opening hours into the evening, increased delivery sales through the Just Eat and Uber Eats platforms and loyalty building through the Greggs App.

The company maintained its forecast for a "modest" decline in 2025 profit, with a slightly improved outlook for cost inflation.

Currie said Greggs would raise prices on some products this week.

While official data showed British shoppers spent more in August, retailers remain cautious due to speculation over potential tax increases ahead of the government's budget on November 26 and a weakening jobs market.

(Reporting by James Davey, Editing by Paul Sandle, Jamie Freed and Louise Heavens)

Key Takeaways

  • Greggs blames July heat for sales slowdown.
  • Sales improved in August and September.
  • Greggs plans to expand store network.
  • Share prices rallied despite slowdown.
  • Greggs to raise prices amid cost inflation.

Frequently Asked Questions

What is sales growth?
Sales growth refers to the increase in sales over a specific period, often expressed as a percentage. It indicates how well a company is performing in terms of revenue generation.
What are like-for-like sales?
Like-for-like sales compare the revenue generated by stores that have been open for a year or more, excluding new openings. This metric helps assess the performance of existing stores.
What is store expansion?
Store expansion involves increasing the number of retail locations a business operates. This strategy aims to reach more customers and increase overall sales.
What is consumer spending?
Consumer spending is the total amount of money spent by households on goods and services. It is a key driver of economic growth and reflects consumer confidence.

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