Finance

H&M reports weaker than expected fourth-quarter sales

Published by Global Banking & Finance Review

Posted on January 30, 2025

1 min read

· Last updated: January 27, 2026

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H&M store showcasing autumn collection amid Black Friday sales trends - Global Banking & Finance Review
This image depicts an H&M store featuring its autumn collection, highlighting the brand's response to recent sales challenges. The article discusses the impact of late Black Friday on H&M's fourth-quarter sales performance and marketing strategies in the competitive fast-fashion market.
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STOCKHOLM (Reuters) - Swedish fast-fashion retailer H&M reported weaker than expected sales for its fourth quarter ending Nov 30, but said sales were up 4% in December and January, indicating a better

H&M reports weaker than expected fourth-quarter sales

STOCKHOLM (Reuters) - Swedish fast-fashion retailer H&M reported weaker than expected sales for its fourth quarter ending Nov 30, but said sales were up 4% in December and January, indicating a better start to the new fiscal year.

(Reporting by Helen Reid in Stockholm and Agata Rybska in Gdansk, Editing by Terje Solsvik)

Key Takeaways

  • H&M reported weaker than expected Q4 sales.
  • Sales increased by 4% in December and January.
  • The new fiscal year shows promising growth.
  • The report was compiled by Helen Reid and Agata Rybska.
  • H&M is a Swedish fast-fashion retailer.

Frequently Asked Questions

What did H&M report for its fourth quarter sales?
H&M reported weaker than expected sales for its fourth quarter ending Nov 30.
How did sales perform in December and January?
Sales were up 4% in December and January, indicating a positive trend.
Who reported on H&M's sales performance?
The article was reported by Helen Reid in Stockholm and Agata Rybska in Gdansk.

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