Finance

Henkel to sell retailer brands business in North America

Published by Global Banking & Finance Review

Posted on February 7, 2025

1 min read

· Last updated: January 26, 2026

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Henkel's decision to sell its North American retailer brands business - Global Banking & Finance Review
This image illustrates Henkel's strategic move to sell its retailer brands business in North America to First Quality Enterprises, marking a significant shift in its consumer brands strategy.
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(Reuters) - German consumer goods maker Henkel said on Friday it would sell its retailer brands business in North America to an affiliate of First Quality Enterprises, LLC. The companies agreed not to

Henkel Divests North American Retail Brands Business to First Quality

(Reuters) - German consumer goods maker Henkel said on Friday it would sell its retailer brands business in North America to an affiliate of First Quality Enterprises, LLC.

The companies agreed not to disclose financial details of the deal, which concludes Henkel's portfolio optimization in the consumer brands business, announced in February 2022, the company said in a statement.

Henkel sold or discontinued brands and activities for total sales of slightly over 1 billion euros ($1.04 billion) since the beginning of 2022, it said.

($1 = 0.9638 euros)

(Reporting by Linda Pasquini, editing by Miranda Murray)

Key Takeaways

  • Henkel sells North American retail brands to First Quality.
  • The financial details of the deal remain undisclosed.
  • This sale concludes Henkel's portfolio optimization strategy.
  • Henkel has sold or discontinued brands worth over 1 billion euros.
  • The optimization was announced in February 2022.

Frequently Asked Questions

Who is acquiring Henkel's retailer brands business?
Henkel is selling its retailer brands business in North America to an affiliate of First Quality Enterprises, LLC.
What was the financial outcome of Henkel's divestitures since 2022?
Since the beginning of 2022, Henkel has sold or discontinued brands and activities for total sales of slightly over 1 billion euros, which is approximately $1.04 billion.
What does this sale signify for Henkel's business strategy?
The sale concludes Henkel's portfolio optimization in the consumer brands business, which was announced in February 2022.

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