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Britain's JD Sports' profit falls as US market struggles with weak demand

Published by Global Banking & Finance Review

Posted on September 24, 2025

2 min read

· Last updated: January 21, 2026

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Britain's JD Sports' profit falls as US market struggles with weak demand
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By James Davey LONDON (Reuters) -Britain's JD Sports Fashion reported a 13.5% fall in first-half profit on Wednesday due to weakness in its key U.S. market and stuck to its full-year guidance, though

Britain's JD Sports' profit falls as US market struggles with weak demand

By James Davey

LONDON (Reuters) -Britain's JD Sports Fashion reported a 13.5% fall in first-half profit on Wednesday due to weakness in its key U.S. market and stuck to its full-year guidance, though the retailer flagged ongoing caution over the trading backdrop.

The FTSE 100-listed sportswear retailer, which earns nearly 40% of its revenue in the United States through its JD Sports, Hibbett, DTLR, Shoe Palace and Finish Line stores, did, however, say it expected only a limited impact from U.S. President Donald Trump's tariffs this financial year.

Shares in the group have lost 43% of their value over the last 12 months, reflecting a market driven by discounts and a drop-off in demand for Nike products, which make up about 45% of its sales.

The company forecast full-year profit before tax and adjusting items in line with current market expectations, which range from 853 million pounds to 914 million pounds ($1.15-$1.23 billion), with a consensus of 878 million pounds, down from the 923 million pounds it made in 2024/25.

It made 351 million pounds in the first half to August 2, with sales up 18% to 5.94 billion pounds and organic growth of 2.7% in what it called "a tough trading environment."

First-half like-for-like sales, published last month, fell 2.5%, with North America down 3.8% and the UK down 3.3%. Still, it gained market share in North America and Europe.

"In an environment of strained consumer finances and evolving brand product cycles, operating and financial discipline remains a core focus for JD, and we are controlling our costs and cash well," CEO Regis Schultz said.

"We remain cautious on the trading environment for the second half," he added.

($1 = 0.7405 pounds)

(Reporting by James Davey, Editing by Paul Sandle and Bernadette Baum)

Key Takeaways

  • JD Sports' profit fell by 13.5% in the first half.
  • Weak demand in the US market impacted earnings.
  • Shares have dropped 43% over the past year.
  • Nike products account for 45% of JD Sports' sales.
  • The company remains cautious about future trading.

Frequently Asked Questions

What was the percentage decline in JD Sports' first-half profit?
JD Sports reported a 13.5% fall in first-half profit.
How much revenue does JD Sports earn from the US market?
JD Sports earns nearly 40% of its revenue in the United States.
What are the sales figures for JD Sports in the first half?
The company made 351 million pounds in the first half, with sales up 18% to 5.94 billion pounds.
What challenges is JD Sports facing in the US market?
JD Sports is struggling with weak demand and a drop-off in demand for Nike products.
What is JD Sports' outlook for the second half of the year?
The CEO expressed caution regarding the trading environment for the second half.

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