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Britain's John Lewis upbeat on Christmas prospects despite first-half loss

Published by Global Banking & Finance Review

Posted on September 11, 2025

3 min read

· Last updated: January 22, 2026

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Britain's John Lewis upbeat on Christmas prospects despite first-half loss
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By James Davey LONDON (Reuters) - British retailer, the John Lewis Partnership reported a deeper first half loss on Thursday but said more customers are shopping with the group and it was "well

John Lewis Remains Optimistic for Christmas Despite First-Half Loss

John Lewis Christmas Outlook

By James Davey

Financial Performance Overview

LONDON (Reuters) - British retailer the John Lewis Partnership posted a deeper first-half loss but struck an upbeat tone on its Christmas prospects, citing rising customer numbers, and forecast full year profit growth.

Market Challenges and Consumer Sentiment

The UK's largest employee-owned business, which runs John Lewis department stores and the upmarket Waitrose supermarket chain, generates most of its sales and profit in the second half.

Investment and Growth Strategies

Though the group expects the economic environment to "remain challenging", it forecast a full-year profit before tax and exceptional items ahead of the 127 million pounds ($172 million) made in 2024/25.

While industry data published Tuesday showed British shoppers spent more in August, retailers are uneasy about how consumer confidence and spending could be constrained by speculation over potential tax increases in the government's budget on November 26.

The boss of Primark owner Associated British Foods said on Wednesday he was also worried about rising unemployment.

However, Peter Ruis, managing director of the John Lewis department store chain, said consumers would look to Christmas "to get away from the doom and gloom."

"The general feeling we have is whatever the economy, whatever the external environment, people will come together for a great Christmas," he told reporters on Thursday, predicting particularly strong sales of Jellycat toys and smart watches.

BIGGER FIRST HALF LOSS

The partnership said higher employer National Insurance contributions and a new packaging levy meant its loss before tax and exceptional items widened to 33 million pounds ($45 million) in the six months to July 26, versus a loss of 4 million pounds in the same period last year.

Sales grew by 4% to 6.2 billion pounds, with department store sales up 2% and Waitrose's sales up 6%.

Jason Tarry, the former Tesco executive who has chaired the partnership for a year, is leading a revival after the department store division in particular had a difficult period, first battling the COVID pandemic and then the cost of living crisis, cutting jobs and closing stores.

Under Tarry, the partnership has accelerated investment, spending 191 million pounds in the first half, with 600 million pounds planned for the full year.

He said both the department store chain and Waitrose outperformed their markets in the first half, with growth in sales, customer numbers, loyalty and satisfaction.

($1 = 0.7398 pounds)

(Reporting by James Davey; editing by Sarah Young and Tomasz Janowski)

Key Takeaways

  • John Lewis expects profit growth despite first-half losses.
  • Rising customer numbers boost Christmas sales outlook.
  • Economic challenges include potential tax increases.
  • Investment in growth continues with 600 million pounds planned.
  • Sales of Jellycat toys and smart watches expected to be strong.

Frequently Asked Questions

What is consumer sentiment?
Consumer sentiment refers to the overall attitude of consumers towards the economy and their personal financial situation, influencing their purchasing decisions and spending behavior.
What is financial performance?
Financial performance is a measure of how well a company generates revenue and manages expenses, typically assessed through metrics like profit, revenue growth, and return on investment.
What are investment strategies?
Investment strategies are plans or methods used by investors to allocate their resources in order to achieve specific financial goals, such as maximizing returns or minimizing risks.
What is sales growth?
Sales growth is the increase in sales revenue over a specific period, indicating a company's ability to expand its market presence and attract more customers.

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