Finance

Italy's Juventus shares rise after crypto firm Tether buys stake

Published by Global Banking & Finance Review

Posted on February 14, 2025

2 min read

· Last updated: January 26, 2026

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Juventus soccer club logo with Tether logo, symbolizing their investment partnership - Global Banking & Finance Review
This image features the Juventus soccer club logo alongside the Tether logo, highlighting Tether's recent investment as a minority shareholder. The partnership aims to merge cryptocurrency with sports, reflecting the evolving landscape of finance and sports investment.
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MILAN (Reuters) - Crypto currency firm Tether Investment said on Friday it bought a minority stake in Italian Serie A soccer club Juventus. (Reporting by Giulio Piovaccari, editing by Alvise Armellini

Juventus Shares Climb After Tether's Strategic Stake Purchase

By Giulio Piovaccari and Elvira Pollina

MILAN (Reuters) -Shares in Italy's top-flight soccer club Juventus rallied on Friday, after cryptocurrency firm Tether said it had become a minority shareholder, without disclosing the size of its stake.

Turin-based Juventus is controlled by Italy's Agnelli family through their investment company Exor, which holds a 64% stake in Italy's most successful club. The holding did not sell any shares to Tether, a spokesperson said.

On its website, Tether said the investment in the Milan-listed club had a "strategic" nature, as Juventus shares rose as much as 4.7% on heavy volumes, before paring gains and closing up 1.57% at 2.531 euros.

"Make Juventus Great Again," Tether CEO Paolo Ardoino wrote on X.

Juventus, which has been controlled by the Agnelli family for a century, had to raise around 900 million euros ($945.5 million) from its shareholders over the past six years in three separate cash call operations to beef up its balance sheet. It reported a loss of nearly 200 million euros in the financial year ending June 30.

Tether has emerged as a dominant force in the booming market for stablecoins, which are designed to maintain a constant value by being pegged to traditional currencies and offer users a way to move money between cryptocurrencies without exposure to price swings.

"Aligned with our strategic investment in Juve, Tether will be a pioneer in merging new technologies... with the well-established sports industry," Ardoino said in a company statement.

After dominating the Italian soccer landscape for nearly a decade until 2020, Juventus was hit by an accounting scandal linked to player trading and salary payments, whose consequences included a ban on European competitions last season.

The club, popularly known as the Bianconeri because of its black and white team jersey, currently ranks fifth in Italy's Serie A standings and is in a Champions League knockout phase playoff with PSV Eindhoven.

($1 = 0.9513 euro)

(Reporting by Giulio Piovaccari and Elvira Pollina in Milan;Editing by Alvise Armellini and Matthew Lewis)

Key Takeaways

  • Juventus shares rose after Tether's investment.
  • Tether did not disclose the stake size.
  • Juventus is controlled by the Agnelli family.
  • Tether aims to merge crypto with sports.
  • Juventus faced financial challenges recently.

Frequently Asked Questions

What is the main topic?
The main topic is Tether's strategic investment in Juventus and its impact on the club's shares.
How did Juventus shares react to Tether's investment?
Juventus shares rose significantly after Tether announced its investment, highlighting market interest.
Who controls Juventus?
Juventus is controlled by the Agnelli family through their investment company Exor.

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