Finance

Incoming Kering CEO de Meo: Fixing group requires 'clear and strong' decisions

Published by Global Banking & Finance Review

Posted on September 9, 2025

2 min read

· Last updated: January 22, 2026

Add as preferred source on Google
Incoming Kering CEO de Meo: Fixing group requires 'clear and strong' decisions
Global Banking & Finance Awards 2026 — Call for Entries

PARIS -Incoming Kering chief executive Luca de Meo told a shareholder meeting on Tuesday he would bring the struggling luxury group back on track, which will include taking "clear and strong"

New Kering CEO Luca de Meo Promises Strong Decisions for Recovery

Kering's Strategic Direction Under New Leadership

PARIS -Incoming Kering chief executive Luca de Meo told a shareholder meeting on Tuesday he would bring the struggling luxury group back on track, which will include taking "clear and strong" decisions that won't be easy. 

Immediate Actions for Profitability

"We will get the group back to the place it should be," de Meo said in a speech, adding that first decisions to make the group faster, more integrated and profitable will be implemented before the end of the year. 

Challenges Facing the Luxury Market

"We must continue to reduce our debt, reduce our costs. And where necessary, rationalise, reorganise, reposition some of our brands," de Meo said, adding: "These decisions won't always be easy." 

The arrival of de Meo, the first outsider to run the company in two decades, marks a bold move for Kering, which has struggled to regain its footing since the departure of star designer Alessandro Michele from its brand Gucci in late 2022. 

De Meo takes up the position at a difficult time for the luxury industry, which is facing a prolonged slump, with the Chinese market hobbled by a property crisis while U.S. President Donald Trump's trade war is weighing on U.S. consumer confidence and threatening margins at European high-end brands.

The formal vote to rubber-stamp de Meo's hire is due later on Tuesday. 

(Reporting by Tassilo Hummel; Editing by Mimosa Spencer and Makini Brice)

Key Takeaways

  • Luca de Meo is the new CEO of Kering.
  • De Meo promises strong decisions to improve profitability.
  • Focus on reducing debt and costs.
  • Challenges include the luxury market slump.
  • De Meo is the first outsider CEO in two decades.

Frequently Asked Questions

What is corporate strategy?
Corporate strategy refers to the overarching plan that guides a company's direction, including its goals, resource allocation, and competitive positioning in the market.
What is a luxury market?
The luxury market refers to the sector of the economy that sells high-end goods and services, characterized by exclusivity, premium pricing, and high-quality craftsmanship.
What is brand repositioning?
Brand repositioning is the process of changing the way a brand is perceived in the market, often to target a new audience or adapt to changing market conditions.

Tags

Related Articles

More from Finance

Explore more articles in the Finance category