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Headlines

Kering shares down 10% after appointment of Demna as Gucci designer

Published by Global Banking & Finance Review

Posted on March 14, 2025

1 min read

· Last updated: January 24, 2026

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Kering Shares Plunge 10% Following Demna's Gucci Design Role

PARIS (Reuters) - Kering shares tanked on Friday morning after the group chose to bet on subversive in-house talent Demna to reinvigorate its Gucci label.

Shares fell by around 10% in early Paris trade.

(Reporting by Tassilo Hummel)

Key Takeaways

Kering shares fell 10% in Paris trading.
Demna appointed as Gucci's new designer.
Kering bets on subversive in-house talent.
Market reacts negatively to the appointment.
Gucci aims for brand reinvigoration.

Frequently Asked Questions

What is the main topic?

The main topic is the 10% drop in Kering shares following the appointment of Demna as Gucci's new designer.

Why did Kering shares fall?

Kering shares fell due to market reactions to the appointment of Demna as Gucci's designer, aiming for brand revitalization.

Who is Demna?

Demna is a subversive in-house talent appointed as Gucci's new designer to reinvigorate the brand.

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