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Prosus' OLX to buy French classified platform La Centrale in $1.3 billion deal

Published by Global Banking & Finance Review

Posted on September 26, 2025

1 min read

· Last updated: January 21, 2026

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Prosus' OLX to buy French classified platform La Centrale in $1.3 billion deal
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(Reuters) -Online marketplace OLX will buy French motors classified platform La Centrale for 1.1 billion euros ($1.3 billion), its owner Prosus said on Friday. Amsterdam-headquartered Prosus, which is

Prosus Acquires French Classifieds Platform La Centrale for $1.3 Billion

(Reuters) -Online marketplace OLX will buy French motors classified platform La Centrale for 1.1 billion euros ($1.3 billion), its owner Prosus said on Friday.

Amsterdam-headquartered Prosus, which is majority-owned by South Africa's Naspers and focused on food and lifestyle-ecommerce, reported in August a 54% jump in its ecommerce adjusted core earnings.

On Friday it said that buying La Centrale would help it enter the European autos market and strengthen its ecommerce presence in the continent complementing the planned acquisition of meal delivery company Just Eat Takeaway.

"I expect to invest more in AI technology in France," Prosus CEO Fabricio Bloisi said in a statement.

Prosus expects the deal to close by year-end.

($1 = 0.8563 euros)

(Reporting by Alessandro Parodi; Editing by Jacqueline Wong and Matt Scuffham)

Key Takeaways

  • Prosus' OLX to acquire La Centrale for $1.3 billion.
  • The acquisition strengthens OLX's presence in the European autos market.
  • Prosus plans to invest in AI technology in France.
  • The deal complements Prosus' acquisition of Just Eat Takeaway.
  • Prosus expects the deal to close by year-end.

Frequently Asked Questions

What is the value of the acquisition deal?
The acquisition deal for La Centrale is valued at 1.1 billion euros, which is approximately $1.3 billion.
Who owns OLX and what is its parent company?
OLX is owned by Prosus, which is majority-owned by South Africa's Naspers.
What market does Prosus aim to enter with this acquisition?
With the acquisition of La Centrale, Prosus aims to enter the European autos market and strengthen its ecommerce presence in the continent.
When does Prosus expect the deal to close?
Prosus expects the deal to close by the end of the year.
What future investments does Prosus plan in France?
Prosus CEO Fabricio Bloisi stated that the company expects to invest more in AI technology in France.

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