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Levi's bleak 2025 profit forecast after strong holiday quarter hits shares

Published by Global Banking & Finance Review

Posted on January 29, 2025

2 min read

· Last updated: January 27, 2026

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Levi's shares drop 8% after cautious 2025 profit forecast - Global Banking & Finance Review
This image illustrates the impact of Levi's cautious 2025 profit outlook, highlighting the 8% drop in shares. The article discusses Levi's strong holiday quarter but challenges in U.S. wholesale, offering insights into financial forecasts and market reactions.
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(Reuters) - Levi Strauss beat market expectations for fourth-quarter revenue on Wednesday, helped by robust demand for its denim skirts and dresses during the holiday quarter. The company reported

Levi's Shares Drop 8% Following Cautious 2025 Profit Outlook

By Juveria Tabassum

(Reuters) - Levi Strauss forecast annual profit well below analysts' estimates, taking a cautious stance despite a strong holiday quarter and sending its shares down about 8% in extended trading on Wednesday.

The company's struggling U.S. wholesale business returned to revenue growth after six quarters of decline, as newness in its collections, including men's apparel, attracted demand from retailers.

Still, executives on a post-earnings call said they expect the channel to be flat in 2025.

"We recognize there continues to be a lot of uncertainty related to the macro environment, potential changes in tariffs, as well as worsening foreign exchange... the best approach for us is to plan prudently," finance head Harmit Singh said.

The company projected annual adjusted profit per share of $1.20 to $1.25, compared with expectations of $1.37, according to data compiled by LSEG.

The forecast "underscores the uncertainty facing many retailers as they struggle to navigate President Trump's tariff threats and a more unpredictable environment - although Levi's limited exposure to China, Mexico, and Canada means it is better equipped than most to navigate those headwinds," said Rachel Wolff, analyst at EMarketer.

Levi introduced an organic revenue growth target of 3.5% to 4.5% for fiscal 2025, excluding the impact of divested business and foreign exchange rates.

It expects reported net revenue to fall between 1% and 2%. Analysts had estimated 2025 revenue to rise 3.7%.

In the holiday quarter, customers bought Levi's trendy denim dress collection and wide-legged bottoms, lifting net revenue 8% to $1.84 billion and beating estimates of $1.73 billion.

Under Michelle Gass, who completed one year at the top in January, Levi has trimmed its portfolio and focused on its direct-to-consumer channel.

Excluding items, the company earned 50 cents per share in the reported quarter, topping estimates by 2 cents.

(Reporting by Juveria Tabassum in Bengaluru; Editing by Sriraj Kalluvila)

Key Takeaways

  • Levi's shares dropped 8% due to a cautious 2025 profit forecast.
  • The U.S. wholesale business returned to growth after six quarters.
  • Levi's expects flat revenue in 2025 despite holiday quarter success.
  • Tariff threats and foreign exchange rates add to retailer uncertainty.
  • Levi's aims for 3.5% to 4.5% organic revenue growth by 2025.

Frequently Asked Questions

What is Levi's profit forecast for 2025?
Levi projected an annual adjusted profit per share of $1.20 to $1.25, which is below analysts' expectations of $1.37.
How did Levi's holiday quarter sales perform?
In the holiday quarter, Levi's net revenue increased by 8% to $1.84 billion, surpassing estimates of $1.73 billion.
What challenges does Levi's face for 2025?
Executives expect the U.S. wholesale channel to remain flat in 2025, citing uncertainty in the macro environment and potential tariff changes.
What is Levi's organic revenue growth target for fiscal 2025?
Levi introduced an organic revenue growth target of 3.5% to 4.5% for fiscal 2025, excluding the impact of divested business and foreign exchange rates.
What strategy is Levi focusing on under Michelle Gass?
Under Michelle Gass, Levi has focused on trimming its portfolio and enhancing its direct-to-consumer channel.

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