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LVMH brand Loewe names two creative directors to replace Anderson

Published by Global Banking & Finance Review

Posted on March 24, 2025

1 min read

· Last updated: January 24, 2026

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Loewe Appoints McCollough and Hernandez as Creative Directors

PARIS (Reuters) - LVMH label Loewe said on Monday that Jack McCollough and Lazaro Hernandez, the co-founders behind the New York fashion label Proenza Schouler, were appointed as the creative directors of the Spanish luxury house, effective April 7.

They will replace creative director Jonathan Anderson who recently left Loewe after 11 years in the role.

"Jack McCollough and Lazaro Hernandez will have the entire creative responsibility of all Loewe collections across womenswear, menswear, leather goods and accessories," the statement said.

After first meeting at the Parsons School of Design, McCollough and Hernandez founded Proenza Schouler two decades ago.

(Reporting by Dominique Vidalon; Editing by Muralikumar Anantharaman and Louise Heavens)

Key Takeaways

  • Loewe appoints Jack McCollough and Lazaro Hernandez as new creative directors.
  • They replace Jonathan Anderson, who served for 11 years.
  • McCollough and Hernandez co-founded Proenza Schouler.
  • The duo will oversee all Loewe collections.
  • Their appointment is effective from April 7.

Frequently Asked Questions

What is the main topic?
The main topic is the appointment of new creative directors at Loewe, a luxury brand under LVMH.
Who are the new creative directors?
Jack McCollough and Lazaro Hernandez, co-founders of Proenza Schouler, are the new creative directors.
Who did they replace?
They replaced Jonathan Anderson, who was the creative director for 11 years.

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