Finance

LVMH shares fall as sales growth fails to impress

Published by Global Banking & Finance Review

Posted on January 29, 2025

1 min read

· Last updated: January 27, 2026

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LVMH stock graph showing decline in shares after disappointing sales growth - Global Banking & Finance Review
This image depicts the downward trend of LVMH shares in early trading, reflecting investor concerns over unimpressive sales growth compared to competitors. The article discusses the impact of these results on LVMH's stock performance.
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(Reuters) - Shares in LVMH fell in early Frankfurt trading on Wednesday, as sales growth posted by the luxury goods group failed to impress investors, following a string of strong results from rivals

LVMH shares fall as sales growth fails to impress

(Reuters) - Shares in LVMH fell in early Frankfurt trading on Wednesday, as sales growth posted by the luxury goods group failed to impress investors, following a string of strong results from rivals and recent price gains.

"With luxury peers (Richemont, Burberry, Cucinelli, Zegna) having reported significant QoQ sales improvement and beats vs. expectations, the bar for LVMH had undeniably increased in recent weeks," wrote Citi analyst Thomas Chauvet.

"The ~2% beat on 4Q24 group and Fashion & Leather sales is probably not enough to call this an inflection point".

LVMH shares opened down 3.5% in early Frankfurt trading compared to their close on Euronext on Tuesday. The stock has risen over 30% from its November lows.

(Reporting by Danilo Masoni; Editing by Amanda Cooper)

Key Takeaways

  • LVMH shares fell in early Frankfurt trading.
  • Sales growth did not meet investor expectations.
  • Luxury peers reported stronger sales growth.
  • LVMH shares had risen over 30% since November.
  • Analysts are cautious about calling it an inflection point.

Frequently Asked Questions

Why did LVMH shares fall?
LVMH shares fell as their sales growth did not meet investor expectations, especially after strong results from competitors.
How much did LVMH shares decline in early trading?
LVMH shares opened down 3.5% in early Frankfurt trading compared to their close on Euronext on Tuesday.
What was the sales growth reported by LVMH?
LVMH reported a ~2% beat on 4Q24 group and Fashion & Leather sales, which was considered insufficient to indicate a significant turnaround.
How have LVMH shares performed since November?
Despite the recent decline, LVMH shares have risen over 30% from their lows in November.
What is the market context for LVMH's sales results?
The bar for LVMH had increased due to significant quarterly sales improvements reported by luxury peers like Richemont and Burberry.

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