Finance

Mercedes-Benz expects higher margin on car division in fourth quarter, analysts say

Published by Global Banking & Finance Review

Posted on January 27, 2025

2 min read

· Last updated: January 27, 2026

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Mercedes-Benz car showcasing luxury design and performance - Global Banking & Finance Review
This image features a sleek Mercedes-Benz vehicle, symbolizing the luxury carmaker's anticipated improved margins in Q4 2024. As discussed in the article, Mercedes-Benz aims for an adjusted margin above 6%-7%, driven by strong performance in high-end car sales.
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(Reuters) - Mercedes-Benz told investors on Monday it expected the adjusted margin of its passenger car division to be above its 6%-7% forecast for the fourth quarter of 2024, according to analysts at

Mercedes-Benz Anticipates Improved Car Division Margins in Q4 2024

(Reuters) - Mercedes-Benz told investors on Monday it expected the adjusted margin of its passenger car division to be above its 6%-7% forecast for the fourth quarter of 2024, according to analysts at Bernstein Research and Jefferies.

The luxury carmaker, which is due to report full-year results on Feb. 20, was confident it would achieve its full-year margin target of 7.5%-8.5%, the analysts' notes said.

Executives were satisfied with their performance in China in the fourth quarter but remained cautious on the longer-term outlook for the market, according to the analysts, as excess capacity has driven prices down.The automaker held a call with investors that was not open to the press during a closed period on company information ahead of its annual results. It was not available for comment outside business hours.

Mercedes-Benz reported on Jan. 10 that core car sales fell by 3% in 2024, but rose 1% year-on-year in the fourth quarter, boosted by sales of its top-end vehicles.

The automaker cut its full-year profit margin target twice in 2024 and said it will step up cost cuts, joining a growing number of European rivals blaming a weakening Chinese car market for falling profits and margins.

(Reporting by Victoria Waldersee; Editing by Rod Nickel)

Key Takeaways

  • Mercedes-Benz expects higher Q4 2024 car margins.
  • Full-year margin target is set at 7.5%-8.5%.
  • Performance in China remains a concern.
  • Core car sales fell by 3% in 2024.
  • Luxury vehicle sales rose 1% in Q4.

Frequently Asked Questions

What margin does Mercedes-Benz expect for its car division in Q4 2024?
Mercedes-Benz expects the adjusted margin of its passenger car division to be above its 6%-7% forecast for the fourth quarter of 2024.
When will Mercedes-Benz report its full-year results?
Mercedes-Benz is due to report its full-year results on February 20.
How did Mercedes-Benz's core car sales perform in 2024?
Mercedes-Benz reported that core car sales fell by 3% in 2024 but rose 1% year-on-year in the fourth quarter, boosted by sales of its top-end vehicles.
What challenges is Mercedes-Benz facing in the Chinese market?
Executives at Mercedes-Benz expressed satisfaction with their performance in China for the fourth quarter but remained cautious about the longer-term outlook due to excess capacity.
What actions is Mercedes-Benz taking regarding its profit margin target?
Mercedes-Benz cut its full-year profit margin target twice in 2024 and announced plans to step up cost cuts in response to challenges in the Chinese car market.

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