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Mercedes CEO calls for 'reality check', slamming EU combustion engine ban

Published by Global Banking & Finance Review

Posted on August 11, 2025

2 min read

· Last updated: January 22, 2026

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Mercedes CEO calls for 'reality check', slamming EU combustion engine ban
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BERLIN (Reuters) -The CEO of Mercedes-Benz criticised the European Union's plan to ban CO2-emitting vehicles from 2035 in a media interview on Monday, joining a chorus of voices calling the target

Mercedes CEO Urges Caution on EU's 2035 Combustion Engine Ban

BERLIN (Reuters) -The CEO of Mercedes-Benz criticised the European Union's plan to ban CO2-emitting vehicles from 2035 in a media interview on Monday, joining a chorus of voices calling the target into question as it comes up for review this year.

The ban, which supporters say is crucial to Europe's green ambitions, is up for review in the second half of 2025, with critics saying it would handicap European carmakers already struggling with weak demand, Chinese competition and disappointing electric vehicle sales.

"We need a reality check. Otherwise we are heading at full speed against a wall," Mercedes CEO Ola Kaellenius told the Handelsblatt business daily of the 2035 goal, adding that Europe's car market could "collapse" if it goes ahead.

Kaellenius argued that consumers would simply hurry to buy cars with petrol or diesel engines ahead of the ban.

Currently serving as head of the European auto lobby ACEA, the German auto boss has instead called for tax incentives and cheap power prices at charging stations to encourage the switch to electric cars.

"Of course we have to decarbonise, but it has to be done in a technology-neutral way. We must not lose sight of our economy," Kaellenius said.

(Reporting by Rachel More, Editing by Miranda Murray)

Key Takeaways

  • Mercedes CEO warns against EU's 2035 engine ban.
  • Critics argue ban could harm European carmakers.
  • Kaellenius suggests tax incentives for electric cars.
  • Concerns over market collapse if ban proceeds.
  • Calls for technology-neutral decarbonization.

Frequently Asked Questions

What did the Mercedes CEO say about the EU's 2035 ban?
Mercedes CEO Ola Kaellenius criticized the EU's plan to ban CO2-emitting vehicles by 2035, stating that a reality check is needed to avoid heading towards economic challenges.
What are the potential consumer reactions to the ban?
Kaellenius suggested that consumers might rush to purchase petrol or diesel cars before the ban takes effect, which could undermine the intended goals of the legislation.
What alternative solutions did Kaellenius propose?
He called for tax incentives and lower power prices at charging stations to facilitate the transition to electric vehicles in a more balanced manner.
What is the timeline for reviewing the EU's ban?
The ban is set for review in the second half of 2025, allowing for potential adjustments based on market conditions and technological advancements.
How does Kaellenius view the decarbonisation process?
He emphasized the need for a technology-neutral approach to decarbonisation, ensuring that economic considerations are not overlooked in the transition to greener vehicles.

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