Finance

Meta plans investments into AI-driven humanoid robots, memo shows

Published by Global Banking & Finance Review

Posted on February 14, 2025

2 min read

· Last updated: January 26, 2026

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Image illustrating Meta's new AI-driven humanoid robots initiative - Global Banking & Finance Review
This image represents Meta's strategic move into AI-driven humanoid robots, showcasing their focus on innovation in robotics, as detailed in the article about their new division within Reality Labs.
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By Katie Paul and Harshita Mary Varghese (Reuters) - Meta Platforms is establishing a new division within its Reality Labs unit to develop AI-powered humanoid robots that can assist with physical

Meta Ventures into AI Humanoid Robots with New Division

By Katie Paul and Harshita Mary Varghese

(Reuters) - Meta Platforms is establishing a new division within its Reality Labs unit to develop AI-powered humanoid robots that can assist with physical tasks, according to an internal company memo viewed by Reuters on Friday.

The Facebook parent is entering the competitive field of humanoid robotics, joining rivals such as Nvidia-backed Figure AI and Tesla, as the emergence of advanced AI models drives innovation in robotics and automation.

In the memo, Meta Chief Technology Officer, Andrew Bosworth, said the robotics product group would focus on research and development involving "consumer humanoid robots with a goal of maximizing Llama's platform capabilities."

Llama is the name of Meta's main series of AI foundation models, which power a growing suite of generative AI products on its social media platforms.

The group will be led by Marc Whitten, the former CEO of self-driving car company Cruise, whom Meta has hired for the role, Bosworth said in the memo, which was first reported by Bloomberg News.

Major tech companies and startups are pouring billions into developing AI-powered robots for manufacturing, logistics and household tasks, although progress has been slow as researchers found the language-related AI breakthroughs driving chatbot development have not necessarily helped with understanding of the physical world.

Tesla CEO Elon Musk has said that the company's humanoid robot "Optimus" could perform many daily tasks and will eventually be sold to customers.

On Thursday, Apptronik secured $350 million in funding backed by investors including Alphabet's Google to scale the production of its AI-powered humanoid robots designed for tasks in warehouses and manufacturing plants.

Meta did not immediately respond to a Reuters request for comment.

The company plans to develop its own humanoid robot hardware, initially targeting household chores, while aiming to create AI, sensors and software that can power robots manufactured and sold by various companies, according to the Bloomberg report.

Meta has started discussing its plan with robotics companies, including Unitree Robotics and Figure AI, and does not immediately plan to launch its own branded humanoid robot, the report said.

(Reporting by Katie Paul in New York and Harshita Mary Varghese in Bengaluru; additional reporting by Jaspreet Singh in Bengaluru; Editing by Alan Barona)

Key Takeaways

  • Meta Platforms is developing AI-powered humanoid robots.
  • The initiative is part of Meta's Reality Labs unit.
  • Marc Whitten will lead the new robotics division.
  • Meta aims to enhance Llama's AI platform capabilities.
  • The focus is on household chores and robotics innovation.

Frequently Asked Questions

What is the main topic?
The article discusses Meta Platforms' plans to develop AI-powered humanoid robots within its Reality Labs unit.
Who is leading the new robotics division?
Marc Whitten, former CEO of Cruise, will lead the new robotics division at Meta.
What are Meta's goals with these robots?
Meta aims to develop robots for household chores and enhance its AI platform capabilities.

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