Finance

Money transfer service Wise launches in Mexico

Published by Global Banking & Finance Review

Posted on January 31, 2025

2 min read

· Last updated: January 26, 2026

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MEXICO CITY (Reuters) - International money transfer company Wise officially launched in Mexico on Thursday, offering a new way for Mexican nationals to send money in and out of the country. WHY IT'S

Money transfer service Wise launches in Mexico

MEXICO CITY (Reuters) - International money transfer company Wise officially launched in Mexico on Thursday, offering a new way for Mexican nationals to send money in and out of the country.

WHY IT'S IMPORTANT

In a press release, Wise said its service aims to address significant challenges Mexicans face from a lack of transparency in international payments and high hidden fees associated with traditional money transfers.

KEY QUOTE

"Launching in Mexico allows Wise to disrupt a traditional remittance market by introducing radical price transparency, completely redefining how Mexican nationals send money abroad," said Efrain Florencia, Wise's Mexico country manager.

CONTEXT

Mexico is the second-largest recipient of remittances globally, according to the World Bank, and remittances are one of the country's most important sources of foreign currency.

BY THE NUMBERS

According to a survey commissioned by Wise, consumers moved around $168 billion in and out of Mexico in 2024, a figure that the company projected to potentially double by 2028.

Wise said that in 2024, according to its survey, Mexicans lost $446 million in hidden fees when sending money internationally, which is projected to rise to approximately $514 million in 2025.

(Reporting by Henry Romero; Writing by Brendan O'Boyle; Editing by Bill Berkrot)

Key Takeaways

  • Wise launches its money transfer service in Mexico.
  • The service aims to offer transparency in international payments.
  • Mexico is a major recipient of global remittances.
  • Wise projects significant growth in the remittance market.
  • Mexicans face high hidden fees in traditional transfers.

Frequently Asked Questions

What is the significance of Wise launching in Mexico?
Wise aims to disrupt the traditional remittance market by introducing radical price transparency, which will redefine how Mexican nationals send money abroad.
How much money do Mexicans lose in hidden fees when sending money internationally?
In 2024, Mexicans lost approximately $446 million in hidden fees when sending money internationally, a figure projected to rise to around $514 million in 2025.
What are the projected remittance figures for Mexico?
According to a survey commissioned by Wise, consumers moved around $168 billion in and out of Mexico in 2024, with projections suggesting this could double by 2028.
Why are remittances important for Mexico?
Mexico is the second-largest recipient of remittances globally, making them one of the country's most important sources of foreign currency.
Who provided the key quote regarding Wise's launch?
Efrain Flores provided the key quote, emphasizing that launching in Mexico allows Wise to disrupt the traditional remittance market.

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