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Finance

Prada appoints Silvia Onofri as CEO of Miu Miu brand

Published by Global Banking & Finance Review

Posted on February 13, 2025

1 min read

· Last updated: January 26, 2026

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Silvia Onofri, new CEO of Miu Miu, stepping into leadership role - Global Banking & Finance Review — Silvia Onofri is appointed as the new CEO of Miu Miu, a significant move for Prada Group. This image captures Onofri, showcasing her leadership in luxury fashion amidst the brand's growth.

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MILAN (Reuters) - Prada has appointed Silvia Onofri as Chief Executive Officer of its Miu Miu brand, the Italian luxury group said on Thursday. Onofri, former president of outerwear brand Napapijri,

Prada Appoints New CEO for Miu Miu Brand

MILAN (Reuters) - Prada has appointed Silvia Onofri as Chief Executive Officer of its Miu Miu brand, the Italian luxury group said on Thursday.

Onofri, former president of outerwear brand Napapijri, with previous executive roles at Bulgari and Bally, will take her new role starting on February 26.

Former Miu Miu CEO Benedetta Petruzzo left the label in September to join Christian Dior Couture.

Miu Miu, the second largest brand in the Prada Group, recorded strong growth in 2024, with sales almost doubling year-on-year in January-September.

(Reporting by Elisa Anzolin, editing by Alvise Armellini)

Key Takeaways

Silvia Onofri appointed as CEO of Miu Miu.
Onofri has a strong background in luxury fashion.
Miu Miu experienced significant sales growth in 2024.
Former CEO Benedetta Petruzzo moved to Christian Dior.
Prada Group's strategic leadership change.

Frequently Asked Questions

What is the main topic?

The main topic is the appointment of Silvia Onofri as CEO of Miu Miu, a brand under the Prada Group.

Who is Silvia Onofri?

Silvia Onofri is the newly appointed CEO of Miu Miu, with previous roles at Napapijri, Bulgari, and Bally.

What is Miu Miu's recent performance?

Miu Miu has shown strong growth, with sales nearly doubling year-on-year from January to September 2024.

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